by Jonathan Foulds

Busi­ness­es are now more than ever using Google+ as a pop­u­lar tool to increase con­ver­sions, improve brand vis­i­bil­i­ty in search, and every­thing in between. It is now more impor­tant than ever that your brand get the most out of Google+. So, what can you do to stand out from the rest of your com­peti­tors? With­out fur­ther ado, here are five things you should be doing on your Google+ brand page to ensure that your brand gets the most vis­i­bil­i­ty and engage­ment on Google+.

  1. Opti­mize Your About Sec­tion

The “About” sec­tion pro­vides an oppor­tu­ni­ty for you to tru­ly stand out by high­light­ing what your busi­ness is all about. When cre­at­ing your tagline and intro­duc­tion para­graph, think about the “who”, “what”, and “where” of your busi­ness and describe your prod­uct or ser­vice. In addi­tion to the tagline and intro­duc­tion, the About tab reserves space for links to key pages on your site as well as social media chan­nels and oth­er brand pages. Lever­age these areas and dri­ve Google+ users to your social pro­files. Don’t for­get to link to your web­site!

Starbucks About SectionStar­bucks’ Google+ page uses the “Links” space for social media pro­files and oth­er brand pages.

2. Fre­quent­ly Engage With Google+ Users

Focus on inter­act­ing with Google+ users through fre­quent posts on your page. Cre­ate posts with a call to action or ask a ques­tion as these are great ways to encour­age users to com­ment or share with oth­ers. Posts should cov­er a vari­ety of top­ics relat­ed to your brand and could include pho­tos, press releas­es, and blog posts. If pos­si­ble, link to any rel­e­vant pages on your site with­in posts.

Audi User EngagementAudi USA engages users through its posts and invites them to respond.

3. Use Hash­tags

Hash­tags are designed to bet­ter orga­nize con­tent and help users find rel­e­vant infor­ma­tion on Google+. Make use of hash­tags relat­ed to your brand so fol­low­ers can eas­i­ly find posts, share con­tent and tag pho­tos with that par­tic­u­lar hash­tag. Con­sid­er encour­ag­ing fol­low­ers to cre­ate their own hash­tags.

  1. Adding Pho­tos and Videos

As a brand, you have the oppor­tu­ni­ty to add pho­tos and videos to your Google+ brand page. Not only can these media ele­ments engage fol­low­ers with­in the Pho­tos and Videos tabs, but they can also lead to improved brand vis­i­bil­i­ty with­in oth­er search medi­ums such as Google image and video search. Add pho­tos and videos to high­light com­pa­ny events, press releas­es, and oth­er infor­ma­tion.

H&M Photo SectionH&M uti­lizes the pho­to sec­tion to show off its new col­lec­tions.

5. Sub­mit a Ver­i­fi­ca­tion Request to Google

Final­ly, you should sub­mit a ver­i­fi­ca­tion request to Google after you have acquired a “mean­ing­ful num­ber of fol­low­ers”. Ver­i­fy­ing your brand qual­i­fies you for Direct Con­nect, an easy way for users to find your brand with­in Google+. It is also an impor­tant trust sig­nal for users and Google itself. While Google does not spec­i­fy exact­ly how many fol­low­ers con­sti­tutes a “mean­ing­ful amount”, you will want to be in a posi­tion of fol­low­ing and engag­ing with users on a reg­u­lar basis before ver­i­fy­ing. More infor­ma­tion can be found on the Google Plus Ver­i­fi­ca­tion Sup­port page. To ver­i­fy, vis­it the Google Plus Ver­i­fi­ca­tion page.

Don’t miss out on these sim­ple ways to improve your Google+ brand page. While it is not always easy to stand out from oth­er brands, focus­ing on these five areas will put your busi­ness in the best pos­si­ble posi­tion to have suc­cess on Google+.