In past posts we have covered the ease and speed with which you are able to deploy and manage your analyt­ics imple­men­ta­tions with Satel­lite TMS.  Today I would like to show you how you can lever­age the power of Satel­lite to deliver A/B tests without any addi­tional tools.  That’s right, you read that correctly.  Satel­lite will allow you to deliver AB tests to your digital assets without any addi­tional testing tool.  So let’s stop talking about this and  let me show you the steps to deliver an AB test to your site using just our solu­tion.

The Setup

The test that we are going to walk through today is a basic content image swap.  On my blog I have a very lovely Satel­lite promo­tion, and I have chosen this area to test with another lovely Satel­lite banner.

Step 1: Identify the content to be tested

In the image below is the promo­tional area on my site that I would like to perform the test on.   With a quick search of the DOM, or by using Rover, to find the div that holds the content to be tested when can begin working on the rule to deliver our test.

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Step 2: Select the target for the test

Once you have the area of your page that you want to be used of the test,  you have to create the target or the segment of your visi­tors that you want the test applied too.  If you would like more back­ground on the ease of creat­ing segments and sampling within Satel­lite, read this article.   Or you can watch this short video to see how quickly you can setup a segment that will only target visi­tors to your site based on the follow­ing require­ments:

  • Secure pages only
  • Restrict to the /products/ sub folder
  • Time on site greater than 2 minutes
  • User has been to the site at least twice before
  • Only applies to a subset of all your domains
  • Only serve the tag to 25% of the traffic

For this example I do not need to create a target segment that elab­o­rate.  Instead I will use a custom data element that will server up the test content to 50% of the traffic.

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Step 3:  Provide the test content

Now that we have selected the area on the page that we want to test and the target segment of the test, it is time to provide the actual test content.  This does require a little bit of coding but by lever­ag­ing Satellite’s ability to handle fully format­ted HTML as well as JavaScript, this is not as complex as you might imagine.  Using the div id that we found up in step one we just need to replace the default content with the test content.  Depend­ing on the type of test you are running that code could be as simple as a few lines of basic html.

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Step 4:  Validate the new A/B test rule

Now that we have created this rule that will serve a basic A/B test to your site it is impor­tant to test before publish­ing to produc­tion.  Because of the work­flow features within Satel­lite you will not need to publish any code to be able to test this rule on your staging or devel­op­ment servers.  All you need to do at this step is pull up your test site in your browser of choice and wait to see the results.

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As can you see in the above screen shot, the new test content is being served to 50% of your web traffic.   Yes, this was a basic example of how you can lever­age the power of Satel­lite to deliver A/B testing to your users, but just imagine what you can do when you combine the features of Satel­lite with a full testing solu­tion such as Adobe’s Test & Target.  Don’t just take my word for it, head over to Jason Thompson’s (Founder of 33 Sticks and Indus­try Veteran) blog to read what he has to say about it in his post “Super Charg­ing your Opti­miza­tion Prac­tice with Satel­lite” 

Take the leap

Satel­lite Tag Manage­ment enables you to get out of the weeds by making the simple tasks easy and making the complex tasks simple, freeing your time to work on the complex items that can really have an impact on your busi­ness.  How long would it take you to accom­plish the steps above using tradi­tional imple­men­ta­tion methods or even another TMS vendor?  Days? Weeks?  Months?  Are you willing to let a vendor dictate the pace at which your busi­ness moves?  Or are you ready to take a test flight with Satel­lite?