What is the Adobe Marketing Cloud?

The Adobe Market­ing Cloud is a power­ful plat­form that provides marketers with the inte­grated tools they can use to effec­tively and effi­ciently execute their digital strat­egy.

For the marketer who is inter­ested in estab­lish­ing a world class analyt­ics solu­tion the Adobe Market­ing Cloud provides a compelling answer. This collec­tion of tools will enable a market­ing and digital analyt­ics team to collect the data they need, under­stand their customers behav­ior, test and opti­mize campaigns and content, segment and target their users with the right expe­ri­ence and create predic­tive models based on past customer behav­ior.

Search Discovery believes the addi­tion of Adobe Dynamic Tag Manager to the Market­ing Cloud will allow marketers to get up an running faster, execute more effi­ciently and in general unlock the value of this plat­form much more quickly for marketers.

Adobe DTM + Adobe Analytics + Adobe Analytics = Power and Agility

The combi­na­tion of Adobe Analyt­ics and Adobe Target is very power­ful. The ability to measure and analyze your customers behav­ior and to segment, target and test expe­ri­ences is best in class. The chal­lenge with both of these tools today is the time to imple­ment up front and the ongoing effort and cost to deploy new measure­ments, new tests or new target­ing. This is where Adobe Dynamic Tag Manage­ment unlocks the power behind the tolls by simpli­fy­ing the deploy­ment of these and puts it squarely in the hands of the marketer.

Search Discovery and the Adobe Marketing Cloud

Search Discovery is a Certi­fied Busi­ness Partner with Adobe and has experts in Adobe DTM, Adobe Analyt­ics and Adobe Target. We have the team and the expe­ri­ence to help you get the most from your invest­ments in these prod­ucts whether you already own them or are just getting ready to reply them. Contact us today to see how we can help you unlock the real power in the Adobe Market­ing Cloud.