Adobe Summit 2017 — A Comprehensive Overview

by | May 11, 2017 | adobe ana­lyt­ics, adobe DTM, ana­lyt­ics, dig­i­tal adver­tis­ing

This was an interesting year for Summit. Should you be excited about what you saw?  Confused? Overwhelmed?

This post will answer those ques­tions, in addi­tion to offer­ing advice and a lit­tle deep­er insight. We have dis­tilled main­stage con­tent, ses­sion con­tent, meet­ings with prod­uct and engi­neer­ing teams, the mul­ti­tude of client con­ver­sa­tions and din­ners we had, and the lit­er­al hun­dreds of dis­cus­sions we had with booth atten­dees into what we feel are the most action­able ideas and points.

Feel free to skim through this and nar­row in on the parts that are most rel­e­vant to you and your teams. There is a lot here, but there’s even more when it comes to best exe­cut­ing on all of these oppor­tu­ni­ties. Please don’t hes­i­tate to send me a per­son­al email with any ques­tions you have.

In the com­ing weeks and months, the team and I will be div­ing deep­er on sev­er­al of these top­ics, based on your feed­back. We will know what you want more of based on your emails, com­ments and replies on social media, so don’t hold back.

 

What this will cover

Search Dis­cov­ery under­stands Adobe like few busi­ness­es can. We have worked on well over 300 client engage­ments, we are a close part­ner of Adobe’s with an uncom­mon lev­el of access and insight into the busi­ness, and I myself spent about 4 years work­ing at Adobe after the acqui­si­tion of Satel­lite (now Dynam­ic Tag Man­age­ment, or DTM).

We are for­tu­nate and hum­bled to have this stand­ing, and we want to turn that into val­ue for you through con­tent like this and in our engage­ments with you.

In this post, we are going to talk about three things that will walk through what hap­pened, how oth­er atten­dees felt, and the strate­gies that will serve you best:

Announcements and What They Mean

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What We Heard From The Attendees

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Conclusions and What You Should Do

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What Adobe Experience Cloud questions can we answer for you?