Adobe Summit 2017 — A Comprehensive Overview

by May 11, 2017

This was an interesting year for Summit. Should you be excited about what you saw?  Confused? Overwhelmed?

This post will answer those ques­tions, in addi­tion to offer­ing advice and a little deeper insight. We have distilled main­stage content, session content, meet­ings with product and engi­neer­ing teams, the multi­tude of client conver­sa­tions and dinners we had, and the literal hundreds of discus­sions we had with booth atten­dees into what we feel are the most action­able ideas and points.

Feel free to skim through this and narrow in on the parts that are most rele­vant to you and your teams. There is a lot here, but there’s even more when it comes to best execut­ing on all of these oppor­tu­ni­ties. Please don’t hesi­tate to send me a personal email with any ques­tions you have.

In the coming weeks and months, the team and I will be diving deeper on several of these topics, based on your feed­back. We will know what you want more of based on your emails, comments and replies on social media, so don’t hold back.


What this will cover

Search Discovery under­stands Adobe like few busi­nesses can. We have worked on well over 300 client engage­ments, we are a close partner of Adobe’s with an uncom­mon level of access and insight into the busi­ness, and I myself spent about 4 years working at Adobe after the acqui­si­tion of Satel­lite (now Dynamic Tag Manage­ment, or DTM).

We are fortu­nate and humbled to have this stand­ing, and we want to turn that into value for you through content like this and in our engage­ments with you.

In this post, we are going to talk about three things that will walk through what happened, how other atten­dees felt, and the strate­gies that will serve you best:

Announcements and What They Mean

What We Heard From The Attendees

Conclusions and What You Should Do

What Adobe Experience Cloud questions can we answer for you?

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