By Jordan Silton, SEO Strategist
Search Discovery’s Vice President, Evan LaPointe, will be speaking tonight at AiMA. Tonight’s topic is the future of search marketing. Other panelists include Topher Kohan, SEO Coordinator at CNN, and Raquel Pasqua, Director Mobile Group at iCrossing. The discussion will be lead by Jay Bowen, Head of Industry, Retail at Google. Evan will be speaking about social search, specially about how social media can help your business beyond the initial value of simply running a campaign. Interacting with your fans and customers can help you learn a lot more about these people and truly help your business grow. We look forward to seeing you there!
When: Wednesday, January 26 2011, 6:30pm – 9:00pm
Where: Georgia Tech Global Learning Center, 84 Fifth Street, Atlanta GA 30309
Event Details: In today’s digital landscape, Search is utilized in various ways via multiple touch points. Search is everywhere. While marketers need to be smart about Search in the general sense of paid and natural, Search should be integrated into and influence all digital channels. Come enjoy a true meeting of the minds to discover ways Search is being used across the board. Search goes beyond the search engines. Our expert panelists will delve into the overlap of search and social, search and mobile, and more!
*About AiMA: *Founded in 1999, the AiMA is a dedicated group of new media and interactive marketing professionals focused on providing the Atlanta Interactive Marketing Community a place to network, share, and learn about proven leading-edge interactive strategies and tactics.