By Jordan Silton, SEO Strate­gist

Search Discovery’s Vice Pres­i­dent, Evan LaPointe, will be speak­ing tonight at AiMA. Tonight’s topic is the future of search market­ing. Other panelists include Topher Kohan, SEO Coor­di­na­tor at CNN, and Raquel Pasqua, Direc­tor Mobile Group at iCross­ing. The discus­sion will be lead by Jay Bowen, Head of Indus­try, Retail at Google. Evan will be speak­ing about social search, specially about how social media can help your busi­ness beyond the initial value of simply running a campaign. Inter­act­ing with your fans and customers can help you learn a lot more about these people and truly help your busi­ness grow. We look forward to seeing you there!

When: Wednes­day, January 26 2011, 6:30pm – 9:00pm

Where: Georgia Tech Global Learn­ing Center, 84 Fifth Street, Atlanta GA 30309

Event Details: In today’s digital land­scape, Search is utilized in various ways via multi­ple touch points. Search is every­where. While marketers need to be smart about Search in the general sense of paid and natural, Search should be inte­grated into and influ­ence all digital chan­nels. Come enjoy a true meeting of the minds to discover ways Search is being used across the board. Search goes beyond the search engines. Our expert panelists will delve into the overlap of search and social, search and mobile, and more!

More Info:

*About AiMA: *Founded in 1999, the AiMA is a dedi­cated group of new media and inter­ac­tive market­ing profes­sion­als focused on provid­ing the Atlanta Inter­ac­tive Market­ing Commu­nity a place to network, share, and learn about proven leading-edge inter­ac­tive strate­gies and tactics.