By Jor­dan Sil­ton, SEO Strate­gist

Search Discovery’s Vice Pres­i­dent, Evan LaPointe, will be speak­ing tonight at AiMA. Tonight’s top­ic is the future of search mar­ket­ing. Oth­er pan­elists include Topher Kohan, SEO Coor­di­na­tor at CNN, and Raquel Pasqua, Direc­tor Mobile Group at iCross­ing. The dis­cus­sion will be lead by Jay Bowen, Head of Indus­try, Retail at Google. Evan will be speak­ing about social search, spe­cial­ly about how social media can help your busi­ness beyond the ini­tial val­ue of sim­ply run­ning a cam­paign. Inter­act­ing with your fans and cus­tomers can help you learn a lot more about these peo­ple and tru­ly help your busi­ness grow. We look for­ward to see­ing you there!

When: Wednes­day, Jan­u­ary 26 2011, 6:30pm – 9:00pm

Where: Geor­gia Tech Glob­al Learn­ing Cen­ter, 84 Fifth Street, Atlanta GA 30309

Event Details: In today’s dig­i­tal land­scape, Search is uti­lized in var­i­ous ways via mul­ti­ple touch points. Search is every­where. While mar­keters need to be smart about Search in the gen­er­al sense of paid and nat­ur­al, Search should be inte­grat­ed into and influ­ence all dig­i­tal chan­nels. Come enjoy a true meet­ing of the minds to dis­cov­er ways Search is being used across the board. Search goes beyond the search engines. Our expert pan­elists will delve into the over­lap of search and social, search and mobile, and more!

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*About AiMA: *Found­ed in 1999, the AiMA is a ded­i­cat­ed group of new media and inter­ac­tive mar­ket­ing pro­fes­sion­als focused on pro­vid­ing the Atlanta Inter­ac­tive Mar­ket­ing Com­mu­ni­ty a place to net­work, share, and learn about proven lead­ing-edge inter­ac­tive strate­gies and tac­tics.