Atlanta, Geor­gia – Decem­ber 2, 2013 – Search Dis­cov­ery (SDI) announced today the release of Air­lock, a new tool that will allow com­pa­nies to seam­less­ly tran­si­tion from the lega­cy ver­sion of Google Ana­lyt­ics to the new Google Uni­ver­sal Ana­lyt­ics with­out the need to re-tag a site. Search Dis­cov­ery is offer­ing Air­lock free of charge.

With the enhanced report­ing and data col­lec­tion ben­e­fits of Google’s Uni­ver­sal Ana­lyt­ics, we want­ed to pro­vide a way for orga­ni­za­tions to upgrade with­out the has­sle or cost often asso­ci­at­ed with re-tag­ging a site,” said Lee Blanken­ship, CEO of Search Dis­cov­ery. “Air­lock pro­vides this capa­bil­i­ty, as well as a safe­guard for com­pa­nies that don’t ini­ti­ate a trans­fer and are auto-upgrad­ed by Google in the future.

Search Dis­cov­ery is known in the indus­try for its devel­op­ment of Satel­lite, a tag man­age­ment prod­uct, which was pur­chased by Adobe ear­li­er this year. It was also one of the first Google Ana­lyt­ics Pre­mi­um resellers in the indus­try. Because of the company’s deep knowl­edge and expe­ri­ence relat­ed to ana­lyt­ics tech­nol­o­gy, Blankenship’s team knew that help­ing com­pa­nies tran­si­tion to the new Uni­ver­sal Ana­lyt­ics (UA) was an oppor­tu­ni­ty to assist the broad­er ana­lyt­ics com­mu­ni­ty.

Google has made avail­able a tool that will help Google Ana­lyt­ics pro­files tran­si­tion to the new Uni­ver­sal Ana­lyt­ics, and we would def­i­nite­ly rec­om­mend that com­pa­nies re-tag their sites using the newest UA tags.” Blanken­ship said, “How­ev­er, re-tag­ging can be a big finan­cial road­block for many com­pa­nies; Air­lock will help those com­pa­nies that are using more sophis­ti­cat­ed imple­men­ta­tions of GA avoid re-tag­ging or re-cod­ing their sites until they’re bet­ter pre­pared for these changes.”

Switch­ing over to the new Uni­ver­sal Ana­lyt­ics is a two-step process using the Google tool, but one that may neces­si­tate web­site code changes. Because the “tags” for UA are sig­nif­i­cant­ly dif­fer­ent from the tags cur­rent­ly uti­lized for GA, com­pa­nies track­ing events in GA will need to replace exist­ing event “calls” when switch­ing to UA. Addi­tion­al­ly, the upgrade will require chang­ing ecom­merce track­ing, recod­ing vir­tu­al pages (pages that track con­ver­sions when using dynam­ic tools like Ajax or Flash), migrat­ing cus­tom vari­ables to dimen­sions, as well as mod­i­fy­ing all social lis­ten­ing track­ing.

Airlock.js is a JavaScript library devel­oped by the Search Dis­cov­ery team that auto­mat­i­cal­ly con­verts asyn­chro­nous Google Ana­lyt­ics calls into Uni­ver­sal Ana­lyt­ics calls, lift­ing the bur­den of hav­ing to re-imple­ment a site when upgrad­ing to Uni­ver­sal Ana­lyt­ics. With Air­lock, the only change that needs to be made to a site is adding the Airlock.js code, while leav­ing exist­ing Google Ana­lyt­ics tags in place.

SDI devel­oped Air­lock to help its exist­ing cus­tomers, but Blanken­ship and his team also saw it as a way to give some­thing back to the indus­try.

We’ve decid­ed to offer Air­lock free of charge to any­one inter­est­ed, no strings attached,” said Blanken­ship. “This year has been an incred­i­ble year for Search Dis­cov­ery. We sold our tag man­age­ment prod­uct, Satel­lite, to Adobe, where it is now Adobe DTM; we’ve added a num­ber of tal­ent­ed resources and com­pa­ny offi­cers, great­ly expand­ing our ana­lyt­ics offer­ing; and we’ve moved into new, larg­er offices to accom­mo­date this excit­ing growth. We felt that Air­lock was a great oppor­tu­ni­ty to show our thanks.”

To learn more about Air­lock, and to down­load the code, vis­it:

About Search Dis­cov­ery
Search Dis­cov­ery (SDI) is a dig­i­tal ser­vices and soft­ware devel­op­ment agency head­quar­tered in Atlanta, Geor­gia. SDI spe­cial­izes in tack­ling unique chal­lenges relat­ed to inte­grat­ing, opti­miz­ing and under­stand­ing big data, ana­lyt­ics, and paid and organ­ic search. In 2013, SDI sold its tag man­age­ment prod­uct, Satel­lite, to Adobe, where it is now Adobe Dynam­ic Tag Man­age­ment.


For more infor­ma­tion, con­tact:

Roy Bielewicz
Vice Pres­i­dent of Sales & Mar­ket­ing
Search Dis­cov­ery