Michael Helbling, Analyt­ics Prac­tice Lead, accepts the 2015 Google Analyt­ics Award for Excel­lence

This week at the Google Analyt­ics Summit Amer­i­can Cancer Society and Search Discovery were presented with the 2015 Google Analyt­ics Award for Excel­lence. One of two recip­i­ents of the award, the two orga­ni­za­tions were recog­nized for the creation of a custom segmen­ta­tion and scoring model which resulted in a more than 5% increase in dona­tion revenue for Amer­i­can Cancer Society last year.

 

Read the full Amer­i­can Cancer Society case study!

The custom segmen­ta­tion and scoring model that Search Discovery devel­oped and built into Google Analyt­ics allowed for much greater under­stand­ing of customer activ­ity and gave ACS the ability to discover visitor trends which they were able to capi­tal­ize on to increase dona­tions and rele­vant mate­r­ial.

If you would like to learn more about how Search Discovery could help your orga­ni­za­tion turn data into mean­ing­ful results contact us at contact@searchdiscovery.com