The average web site has major gaps in the imple­men­ta­tion of the only tool that can help them under­stand what is happen­ing on their web site, how their market­ing chan­nels drive ROI, and what types of people and tech­nolo­gies are using their web site. From both a tech­ni­cal and expe­ri­en­tial perspec­tive, poor imple­men­ta­tion creates a signif­i­cant blind spot and hampers a company’s ability to improve the way they inter­act with their customers.

Your chosen analyt­ics tool will be tailored to show the complete picture of web site activ­ity: profile of web site visi­tors, where traffic comes from (market­ing channel campaign iden­ti­fi­ca­tion), what content that traffic consumes (pageviews, site sections), what sub-elements of that content are utilized (events), key audi­ence segments, KPIs as metrics, and a summary report showing the types of analy­sis the company is now capable of.