Satel­lite, the world’s most advanced tag man­age­ment sys­tem, has long been help­ing its clients achieve suc­cess in their respec­tive busi­ness­es by enabling rapid deploy­ment of ana­lyt­ics tech­nolo­gies.  Satellite’s one-step imple­men­ta­tion means that you can quick­ly begin track­ing user behav­ior on your web­sites and mobile devices.  But quite often, the Inter­net is only part of your company’s mar­ket­ing strat­e­gy.  What if you’re also run­ning mag­a­zine or tele­vi­sion ads?  Until now, offline ad per­for­mance had to be mea­sured sep­a­rate­ly – an effort which was cost­ly and often inac­cu­rate.

Satellite OmniBut no more!  Today we’re announc­ing the lat­est addi­tion to the Satel­lite plat­form: intro­duc­ing Omni™ – the eas­i­est way to mea­sure the suc­cess of your print and tele­vi­sion ads!  That’s right: sim­ply ask your cre­ative agency to include your Satel­lite script block near the top of your print ad (or at the begin­ning of your tele­vi­sion ad) and we’ll take care of the rest!  In just a few clicks you can begin col­lect­ing infor­ma­tion about how many peo­ple have viewed your offline ads.  Our pro­pri­etary, patent-pend­ing tech­nol­o­gy can even implant per­sis­tent infor­ma­tion into the visitor’s brain (in accor­dance with fed­er­al pri­va­cy laws) to enable you to see how many vis­its your web­site received after a user saw your ad!

(Note: For our clients who also include radio adver­tis­ing as part of their company’s mar­ket­ing efforts, we are plan­ning to release sup­port for our tag in audio broad­casts in an upcom­ing release.)

To become a beta tester for Omni™, con­tact a mem­ber of the Satel­lite team today!