Search Dis­cov­ery, a full ser­vice search engine mar­ket­ing agency in Atlanta GA, will pro­vide SEO ser­vices for Lawrenceville, GA based NCI sub­sidiary ApartmentFinder.com.”

Atlanta, GA — ApartmentFinder.com has signed a com­pre­hen­sive Search Engine Opti­miza­tion con­sult­ing agree­ment with Search Dis­cov­ery, an Atlanta-based SEM agency. Search Dis­cov­ery will work with ApartmentFinder.com to increase the vis­i­bil­i­ty of its web con­tent in the organ­ic search results on major search engines like Google, Yahoo and Microsoft’s new Bing.com. The recent eco­nom­ic down­turn has increased com­pe­ti­tion for avail­able apart­ments and sent prospec­tive renters flock­ing to the web to find the best avail­able deals. With this new agree­ment, ApartmentFinder.com will be well posi­tioned in the search engine space to receive incre­men­tal traf­fic for its adver­tis­ers.

SEO is an extreme­ly cost effec­tive method of dri­ving traf­fic to a web­site, espe­cial­ly a con­tent-rich web­site like ApartmentFinder.com. Apart­mentFind­er has abun­dant local con­tent geared to indi­vid­ual mar­kets, fea­tur­ing detailed infor­ma­tion on apart­ments avail­able for rent. Once a prospec­tive renter iden­ti­fies a suit­able apart­ment, the renter can con­tact the apart­ment land­lord direct­ly. These leads are then tracked using sophis­ti­cat­ed online ana­lyt­ics soft­ware; Search Dis­cov­ery can demon­strate its direct val­ue in terms of lead gen­er­a­tion.

Mar­ket­ing bud­gets are under fire, and there has been a shift towards tac­tics that lead to a mea­sur­able ROI. Search mar­ket­ing is one of the most effi­cient online mar­ket­ing tac­tics. Improv­ing SEO can reduce a company’s depen­dence upon paid search, which can become expen­sive because it is sold on a pay-per-click basis. Once a web­site has been opti­mized for the nat­ur­al search results, all clicks on those results are free. Because of this cost advan­tage, firms that offer SEO ser­vices like Search Dis­cov­ery are in high demand.

Search Dis­cov­ery will work with Apart­mentFind­er to improve the archi­tec­tur­al, rep­u­ta­tion­al, and lin­guis­tic fac­tors on its web­site that will lead to bet­ter nat­ur­al search rank­ings. Bet­ter rank­ings will lead to more traf­fic and high­er qual­i­ty leads, which in turn will lead to sat­is­fied adver­tis­ers. One of ApartmentFinder’s key strengths is its reach, which is aug­ment­ed by a print pub­li­ca­tion dis­tri­b­u­tion in the local mar­kets that it serves. Increas­ing its online reach is a key objec­tive, which led to their selec­tion of Search Dis­cov­ery for SEO.

We look for­ward to part­ner­ing with Search Dis­cov­ery on SEO to sig­nif­i­cant­ly increase our nat­ur­al search traf­fic,” said Jim New­bill, Direc­tor of Online Mar­ket­ing and Web Ana­lyt­ics for NCI, Inc.

Search Dis­cov­ery is hon­ored to share our exper­tise with one of the top online apart­ment web­sites in the U.S. with ApartmentFinder.com,” said Lee Blanken­ship, Pres­i­dent of Search Dis­cov­ery.

You can learn more about Search Dis­cov­ery, Inc. by going to SearchDiscovery.com.

About Search Dis­cov­ery, Inc.:
Search Dis­cov­ery is a search engine mar­ket­ing firm in Atlanta, GA that has been in busi­ness since 2004. Pro­vid­ing paid and organ­ic search mar­ket­ing ser­vices, Search Dis­cov­ery has helped its diverse client base increase its online pres­ence through search list­ings on major engines such as Google, Yahoo and MSN. The com­pa­ny helps cor­po­ra­tions such as Beaz­er Homes, Atlanta Hawks, Kudzu.com (oper­at­ed by Cox Search Inc., a sub­sidiary of Cox Enter­pris­es), Atlanta Thrash­ers, HowStuffWorks.com and oth­ers using search engine mar­ket­ing to acquire and retain cus­tomers. Addi­tion­al com­pa­ny infor­ma­tion can be found at SearchDiscovery.com.

About Net­work Com­mu­ni­ca­tions, Inc. (NCI):
Net­work Com­mu­ni­ca­tions, Inc. is the lead­ing pub­lish­er of print­ed and online real estate infor­ma­tion in North Amer­i­ca. The com­pa­ny was acquired by Court Square Cap­i­tal Part­ners in Jan­u­ary of 2005. Its mag­a­zines are read by over 12 mil­lion read­ers in over 500 mar­kets and deliv­er more than one mil­lion leads to adver­tis­ers each month. Net­work Com­mu­ni­ca­tions’ assets, The Real Estate Book, Apart­ment Find­er / Blue Book, Mature Liv­ing Choic­es, Black’s Guide, New Home Find­er, Enclave, Unique Homes, By Design Pub­lish­ing, Kansas City Homes & Gar­dens, Atlanta Homes & Lifestyles, Atlanta Home Improve­ment, At Home In Arkansas, Relo­cat­ing in Las Vegas, Col­orado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seat­tle Homes & Lifestyles, and Moun­tain Liv­ing, include pub­li­ca­tions that mil­lions of read­ers around the coun­try turn to when look­ing for the lat­est infor­ma­tion about the real estate and home design mar­kets. For more infor­ma­tion, vis­it wApartmentFinder.com.