Search Discovery, a full service search engine market­ing agency in Atlanta GA, will provide SEO services for Lawrenceville, GA based NCI subsidiary ApartmentFinder.com.”

Atlanta, GA — ApartmentFinder.com has signed a compre­hen­sive Search Engine Opti­miza­tion consult­ing agree­ment with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with ApartmentFinder.com to increase the visi­bil­ity of its web content in the organic search results on major search engines like Google, Yahoo and Microsoft’s new Bing.com. The recent economic down­turn has increased compe­ti­tion for avail­able apart­ments and sent prospec­tive renters flock­ing to the web to find the best avail­able deals. With this new agree­ment, ApartmentFinder.com will be well posi­tioned in the search engine space to receive incre­men­tal traffic for its adver­tis­ers.

SEO is an extremely cost effec­tive method of driving traffic to a website, espe­cially a content-rich website like ApartmentFinder.com. Apart­mentFinder has abun­dant local content geared to indi­vid­ual markets, featur­ing detailed infor­ma­tion on apart­ments avail­able for rent. Once a prospec­tive renter iden­ti­fies a suit­able apart­ment, the renter can contact the apart­ment land­lord directly. These leads are then tracked using sophis­ti­cated online analyt­ics soft­ware; Search Discovery can demon­strate its direct value in terms of lead gener­a­tion.

Market­ing budgets are under fire, and there has been a shift towards tactics that lead to a measur­able ROI. Search market­ing is one of the most effi­cient online market­ing tactics. Improv­ing SEO can reduce a company’s depen­dence upon paid search, which can become expen­sive because it is sold on a pay-per-click basis. Once a website has been opti­mized for the natural search results, all clicks on those results are free. Because of this cost advan­tage, firms that offer SEO services like Search Discovery are in high demand.

Search Discovery will work with Apart­mentFinder to improve the archi­tec­tural, repu­ta­tional, and linguis­tic factors on its website that will lead to better natural search rank­ings. Better rank­ings will lead to more traffic and higher quality leads, which in turn will lead to satis­fied adver­tis­ers. One of ApartmentFinder’s key strengths is its reach, which is augmented by a print publi­ca­tion distri­b­u­tion in the local markets that it serves. Increas­ing its online reach is a key objec­tive, which led to their selec­tion of Search Discovery for SEO.

We look forward to part­ner­ing with Search Discovery on SEO to signif­i­cantly increase our natural search traffic,” said Jim Newbill, Direc­tor of Online Market­ing and Web Analyt­ics for NCI, Inc.

Search Discovery is honored to share our exper­tise with one of the top online apart­ment websites in the U.S. with ApartmentFinder.com,” said Lee Blanken­ship, Pres­i­dent of Search Discovery.

You can learn more about Search Discovery, Inc. by going to SearchDiscovery.com.

About Search Discovery, Inc.:
Search Discovery is a search engine market­ing firm in Atlanta, GA that has been in busi­ness since 2004. Provid­ing paid and organic search market­ing services, Search Discovery has helped its diverse client base increase its online pres­ence through search list­ings on major engines such as Google, Yahoo and MSN. The company helps corpo­ra­tions such as Beazer Homes, Atlanta Hawks, Kudzu.com (oper­ated by Cox Search Inc., a subsidiary of Cox Enter­prises), Atlanta Thrash­ers, HowStuffWorks.com and others using search engine market­ing to acquire and retain customers. Addi­tional company infor­ma­tion can be found at SearchDiscovery.com.

About Network Commu­ni­ca­tions, Inc. (NCI):
Network Commu­ni­ca­tions, Inc. is the leading publisher of printed and online real estate infor­ma­tion in North America. The company was acquired by Court Square Capital Part­ners in January of 2005. Its maga­zines are read by over 12 million readers in over 500 markets and deliver more than one million leads to adver­tis­ers each month. Network Commu­ni­ca­tions’ assets, The Real Estate Book, Apart­ment Finder / Blue Book, Mature Living Choices, Black’s Guide, New Home Finder, Enclave, Unique Homes, By Design Publish­ing, Kansas City Homes & Gardens, Atlanta Homes & Lifestyles, Atlanta Home Improve­ment, At Home In Arkansas, Relo­cat­ing in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Moun­tain Living, include publi­ca­tions that millions of readers around the country turn to when looking for the latest infor­ma­tion about the real estate and home design markets. For more infor­ma­tion, visit wApartmentFinder.com.