A Full Service Search Engine Market­ing Agency in Atlanta, GA Will Provide SEO and Analyt­ics Services for the Websites of the Atlanta Hawks, Atlanta Thrash­ers and Philips Arena.”

Atlanta, GA — As compe­ti­tion height­ens for discre­tionary enter­tain­ment, Atlanta Spirit LLC, parent company of the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrash­ers, and Philips Arena, has signed an SEO and analyt­ics deal with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with the Hawks, Thrash­ers and Philips Arena to opti­mize their website content for organic rank­ings on the major search engines includ­ing Google, Yahoo, and MSN. In addi­tion, Search Discovery will assist the teams and arena with their Omni­ture analyt­ics. Omni­ture, a leading provider of online busi­ness opti­miza­tion soft­ware, is an analyt­i­cal soft­ware package used to track visitor refer­ral sources and user activ­i­ties on a site.

With shrink­ing market­ing budgets in 2009, search engine opti­miza­tion (SEO) is becom­ing more attrac­tive to compa­nies looking to drive busi­ness to their websites. SEO allows compa­nies to diver­sify the mix of traffic and increase their screen real estate on search engine results pages, espe­cially compared to the rising cost of paid search and other paid digital adver­tis­ing mediums.

Having great rank­ings, however, is not the only low cost solu­tion to increas­ing revenue. Analyt­ics provides the insight needed to maxi­mize revenue from new and preex­ist­ing website traffic. High rank­ings must trans­late into dollars – primar­ily ticket revenue in the case of Atlanta Spirit’s prop­er­ties. In order to tie rank­ings to user behav­ior and site perfor­mance, Search Discovery has been retained to assist the Hawks, Thrash­ers and Philips Arena with the imple­men­ta­tion and config­u­ra­tion of their Omni­ture soft­ware. Omniture’s analyt­ics soft­ware is used to segment the online audi­ence, measure user behav­ior, and track the sales funnel from website entry to check­out.

Search Discovery will work with Apart­mentFinder to improve the archi­tec­tural, repu­ta­tional, and linguis­tic factors on its website that will lead to better natural search rank­ings. Better rank­ings will lead to more traffic and higher quality leads, which in turn will lead to satis­fied adver­tis­ers. One of ApartmentFinder’s key strengths is its reach, which is augmented by a print publi­ca­tion distri­b­u­tion in the local markets that it serves. Increas­ing its online reach is a key objec­tive, which led to their selec­tion of Search Discovery for SEO.

We look forward to part­ner­ing with Search Discovery to grow our natural search traffic and measure the results,” said Tracy White, Senior Vice Pres­i­dent, Sales and Market­ing for Atlanta Spirit.

Search Discovery is excited at the oppor­tu­nity to partner with a company that oper­ates two of Atlanta’s major sports fran­chises and one of the top enter­tain­ment venues in the country,” said Lee Blanken­ship, Pres­i­dent of Search Discovery.

You can learn more about Search Discovery, Inc. by going to SearchDiscovery.com.

About Search Discovery, Inc.:
Search Discovery is a search engine market­ing firm in Atlanta, GA that has been in busi­ness since 2004. Provid­ing paid and organic search market­ing services, Search Discovery has helped its diverse client base increase its online pres­ence through search list­ings on major engines such as Google, Yahoo and MSN. The company helps corpo­ra­tions such as Beazer Homes, Kudzu.com® (oper­ated by Cox Search Inc., a subsidiary of Cox Enter­prises), HowStuffWorks.com and others use search engine market­ing to acquire and retain customers. Addi­tional company infor­ma­tion can be found at SearchDiscovery.com.

About Atlanta Spirit LLC:
Atlanta Spirit LLC, is the parent company of the Atlanta Hawks, Atlanta Thrash­ers and Philips Arena. For infor­ma­tion on tickets visit Hawks.com, AtlantaThrashers.com or PhilipsArena.com.