Atlanta Hawks, Atlanta Thrashers and Philips Arena Sign with Search Discovery for SEO and Analytics

“A Full Service Search Engine Marketing Agency in Atlanta, GA Will Provide SEO and Analytics Services for the Websites of the Atlanta Hawks, Atlanta Thrashers and Philips Arena.”

Atlanta, GA – As competition heightens for discretionary entertainment, Atlanta Spirit LLC, parent company of the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers, and Philips Arena, has signed an SEO and analytics deal with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with the Hawks, Thrashers and Philips Arena to optimize their website content for organic rankings on the major search engines including Google, Yahoo, and MSN. In addition, Search Discovery will assist the teams and arena with their Omniture analytics. Omniture, a leading provider of online business optimization software, is an analytical software package used to track visitor referral sources and user activities on a site.

With shrinking marketing budgets in 2009, search engine optimization (SEO) is becoming more attractive to companies looking to drive business to their websites. SEO allows companies to diversify the mix of traffic and increase their screen real estate on search engine results pages, especially compared to the rising cost of paid search and other paid digital advertising mediums.

Having great rankings, however, is not the only low cost solution to increasing revenue. Analytics provides the insight needed to maximize revenue from new and preexisting website traffic. High rankings must translate into dollars – primarily ticket revenue in the case of Atlanta Spirit’s properties. In order to tie rankings to user behavior and site performance, Search Discovery has been retained to assist the Hawks, Thrashers and Philips Arena with the implementation and configuration of their Omniture software. Omniture’s analytics software is used to segment the online audience, measure user behavior, and track the sales funnel from website entry to checkout.

Search Discovery will work with ApartmentFinder to improve the architectural, reputational, and linguistic factors on its website that will lead to better natural search rankings. Better rankings will lead to more traffic and higher quality leads, which in turn will lead to satisfied advertisers. One of ApartmentFinder’s key strengths is its reach, which is augmented by a print publication distribution in the local markets that it serves. Increasing its online reach is a key objective, which led to their selection of Search Discovery for SEO.

“We look forward to partnering with Search Discovery to grow our natural search traffic and measure the results,” said Tracy White, Senior Vice President, Sales and Marketing for Atlanta Spirit.

“Search Discovery is excited at the opportunity to partner with a company that operates two of Atlanta’s major sports franchises and one of the top entertainment venues in the country,” said Lee Blankenship, President of Search Discovery.

You can learn more about Search Discovery, Inc. by going to

About Search Discovery, Inc.:
Search Discovery is a search engine marketing firm in Atlanta, GA that has been in business since 2004. Providing paid and organic search marketing services, Search Discovery has helped its diverse client base increase its online presence through search listings on major engines such as Google, Yahoo and MSN. The company helps corporations such as Beazer Homes,® (operated by Cox Search Inc., a subsidiary of Cox Enterprises), and others use search engine marketing to acquire and retain customers. Additional company information can be found at

About Atlanta Spirit LLC:
Atlanta Spirit LLC, is the parent company of the Atlanta Hawks, Atlanta Thrashers and Philips Arena. For information on tickets visit, or

Related Posts

Join the Conversation

Check out Kelly Wortham’s Optimization based YouTube channel: Test & Learn Community.

Search Discovery
Education Community

Join Search Discovery’s new education community and keep up with the latest tools, technologies, and trends in analytics.

Follow Us

Scroll to Top