A Full Ser­vice Search Engine Mar­ket­ing Agency in Atlanta, GA Will Pro­vide SEO and Ana­lyt­ics Ser­vices for the Web­sites of the Atlanta Hawks, Atlanta Thrash­ers and Philips Are­na.”

Atlanta, GA — As com­pe­ti­tion height­ens for dis­cre­tionary enter­tain­ment, Atlanta Spir­it LLC, par­ent com­pa­ny of the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrash­ers, and Philips Are­na, has signed an SEO and ana­lyt­ics deal with Search Dis­cov­ery, an Atlanta-based SEM agency. Search Dis­cov­ery will work with the Hawks, Thrash­ers and Philips Are­na to opti­mize their web­site con­tent for organ­ic rank­ings on the major search engines includ­ing Google, Yahoo, and MSN. In addi­tion, Search Dis­cov­ery will assist the teams and are­na with their Omni­ture ana­lyt­ics. Omni­ture, a lead­ing provider of online busi­ness opti­miza­tion soft­ware, is an ana­lyt­i­cal soft­ware pack­age used to track vis­i­tor refer­ral sources and user activ­i­ties on a site.

With shrink­ing mar­ket­ing bud­gets in 2009, search engine opti­miza­tion (SEO) is becom­ing more attrac­tive to com­pa­nies look­ing to dri­ve busi­ness to their web­sites. SEO allows com­pa­nies to diver­si­fy the mix of traf­fic and increase their screen real estate on search engine results pages, espe­cial­ly com­pared to the ris­ing cost of paid search and oth­er paid dig­i­tal adver­tis­ing medi­ums.

Hav­ing great rank­ings, how­ev­er, is not the only low cost solu­tion to increas­ing rev­enue. Ana­lyt­ics pro­vides the insight need­ed to max­i­mize rev­enue from new and pre­ex­ist­ing web­site traf­fic. High rank­ings must trans­late into dol­lars – pri­mar­i­ly tick­et rev­enue in the case of Atlanta Spirit’s prop­er­ties. In order to tie rank­ings to user behav­ior and site per­for­mance, Search Dis­cov­ery has been retained to assist the Hawks, Thrash­ers and Philips Are­na with the imple­men­ta­tion and con­fig­u­ra­tion of their Omni­ture soft­ware. Omniture’s ana­lyt­ics soft­ware is used to seg­ment the online audi­ence, mea­sure user behav­ior, and track the sales fun­nel from web­site entry to check­out.

Search Dis­cov­ery will work with Apart­mentFind­er to improve the archi­tec­tur­al, rep­u­ta­tion­al, and lin­guis­tic fac­tors on its web­site that will lead to bet­ter nat­ur­al search rank­ings. Bet­ter rank­ings will lead to more traf­fic and high­er qual­i­ty leads, which in turn will lead to sat­is­fied adver­tis­ers. One of ApartmentFinder’s key strengths is its reach, which is aug­ment­ed by a print pub­li­ca­tion dis­tri­b­u­tion in the local mar­kets that it serves. Increas­ing its online reach is a key objec­tive, which led to their selec­tion of Search Dis­cov­ery for SEO.

We look for­ward to part­ner­ing with Search Dis­cov­ery to grow our nat­ur­al search traf­fic and mea­sure the results,” said Tra­cy White, Senior Vice Pres­i­dent, Sales and Mar­ket­ing for Atlanta Spir­it.

Search Dis­cov­ery is excit­ed at the oppor­tu­ni­ty to part­ner with a com­pa­ny that oper­ates two of Atlanta’s major sports fran­chis­es and one of the top enter­tain­ment venues in the coun­try,” said Lee Blanken­ship, Pres­i­dent of Search Dis­cov­ery.

You can learn more about Search Dis­cov­ery, Inc. by going to SearchDiscovery.com.

About Search Dis­cov­ery, Inc.:
Search Dis­cov­ery is a search engine mar­ket­ing firm in Atlanta, GA that has been in busi­ness since 2004. Pro­vid­ing paid and organ­ic search mar­ket­ing ser­vices, Search Dis­cov­ery has helped its diverse client base increase its online pres­ence through search list­ings on major engines such as Google, Yahoo and MSN. The com­pa­ny helps cor­po­ra­tions such as Beaz­er Homes, Kudzu.com® (oper­at­ed by Cox Search Inc., a sub­sidiary of Cox Enter­pris­es), HowStuffWorks.com and oth­ers use search engine mar­ket­ing to acquire and retain cus­tomers. Addi­tion­al com­pa­ny infor­ma­tion can be found at SearchDiscovery.com.

About Atlanta Spir­it LLC:
Atlanta Spir­it LLC, is the par­ent com­pa­ny of the Atlanta Hawks, Atlanta Thrash­ers and Philips Are­na. For infor­ma­tion on tick­ets vis­it Hawks.com, AtlantaThrashers.com or PhilipsArena.com.