The layout and archi­tec­ture of a site’s content are often created before end-user needs and behav­iors are fully under­stood. From the stand­point of the user, the website can appear haphaz­ardly pieced together over time, with navi­ga­tion and a struc­ture that is anything but intu­itive. As such, site owners often have trouble iden­ti­fy­ing key areas for improve­ment.

This audit will shed light on the good, the bad and ugly of the your current website’s archi­tec­ture and several of your competi­tors’ sites, with recom­men­da­tions on how to improve your own.