An excit­ing new change is happen­ing in the world of search begin­ning October 1st, 2010.  No longer will your log files be filled with refer­ences to visits by MSNBot – BingBot will arrive and do all of the crawl­ing for the Bing search engine.

Ok, so “excit­ing” may not be the perfect way to describe this name change.  But for those of you who regu­larly analyze your log files (you DO look at your log files, don’t you?), this is an impor­tant update that should not be ignored in your SEO campaign.

Why is this name change impor­tant?  For one, websites that utilize server config­u­ra­tions that apply access rules for search engine crawlers, this name change will require a review of those settings to ensure BingBot can access your site content.  Other­wise, your site could be dropped from the Bing index.  And since the Yahoo Bing search alliance has taken place, BingBot will be doing the crawl­ing for Yahoo search results as well.  So make sure access is given and BingBot can freely crawl areas of your site(s) that you want to show up in SERPs.

Aside from the name change, all else should remain the same with Bing’s crawler.  Bing does report that they will still honor all robots.txt direc­tives that address msnbot.  Also, the IP addresses used for msnbot crawlers will remain the same for bingbot.

This is but the latest update in Microsoft’s commit­ment to the Bing Search engine.  Bing is slowing growing and matur­ing so it only makes sense that they would re-brand and update their crawler.

An excit­ing new change is happen­ing in the world of search begin­ning October 1st, 2010.  No longer will your log files be filled with refer­ences to visits by MSNBot – BingBot will arrive and do all of the crawl­ing for the Bing search engine. Ok, maybe “excit­ing” may not be the perfect way to describe this name change.  But for those of you who regu­larly analyze your log files (you DO look at your log files, don’t you?), this is an impor­tant update that should not be ignored.

Why is this name change impor­tant?  For one, websites that utilize server config­u­ra­tions that apply access rules for search engine crawlers, this name change will require a review of those settings to ensure BingBot can access your site content.  Other­wise, your site could be dropped from the Bing index.  And since the Yahoo Bing search alliance has taken place, BingBot will be doing the crawl­ing for Yahoo search results as well.

So make sure access is given and BingBot can freely crawl areas of your site(s) that you want to show up in SERPs. Aside from the name change, all else should remain the same.  Bing does report that they will still honor all robots.txt direc­tives that address msnbot.  Also, the IP addresses used for msnbot crawlers will remain the same for bingbot.

This is but the latest update in Microsoft’s commit­ment to the Bing Search engine.  Bing is slowing growing and matur­ing so it only makes sense that they would re-brand and update their crawler.