An excit­ing new change is hap­pen­ing in the world of search begin­ning Octo­ber 1st, 2010.  No longer will your log files be filled with ref­er­ences to vis­its by MSNBot – Bing­Bot will arrive and do all of the crawl­ing for the Bing search engine.

Ok, so “excit­ing” may not be the per­fect way to describe this name change.  But for those of you who reg­u­lar­ly ana­lyze your log files (you DO look at your log files, don’t you?), this is an impor­tant update that should not be ignored in your SEO cam­paign.

Why is this name change impor­tant?  For one, web­sites that uti­lize serv­er con­fig­u­ra­tions that apply access rules for search engine crawlers, this name change will require a review of those set­tings to ensure Bing­Bot can access your site con­tent.  Oth­er­wise, your site could be dropped from the Bing index.  And since the Yahoo Bing search alliance has tak­en place, Bing­Bot will be doing the crawl­ing for Yahoo search results as well.  So make sure access is giv­en and Bing­Bot can freely crawl areas of your site(s) that you want to show up in SERPs.

Aside from the name change, all else should remain the same with Bing’s crawler.  Bing does report that they will still hon­or all robots.txt direc­tives that address msnbot.  Also, the IP address­es used for msnbot crawlers will remain the same for bingbot.

This is but the lat­est update in Microsoft’s com­mit­ment to the Bing Search engine.  Bing is slow­ing grow­ing and matur­ing so it only makes sense that they would re-brand and update their crawler.

An excit­ing new change is hap­pen­ing in the world of search begin­ning Octo­ber 1st, 2010.  No longer will your log files be filled with ref­er­ences to vis­its by MSNBot – Bing­Bot will arrive and do all of the crawl­ing for the Bing search engine. Ok, maybe “excit­ing” may not be the per­fect way to describe this name change.  But for those of you who reg­u­lar­ly ana­lyze your log files (you DO look at your log files, don’t you?), this is an impor­tant update that should not be ignored.

Why is this name change impor­tant?  For one, web­sites that uti­lize serv­er con­fig­u­ra­tions that apply access rules for search engine crawlers, this name change will require a review of those set­tings to ensure Bing­Bot can access your site con­tent.  Oth­er­wise, your site could be dropped from the Bing index.  And since the Yahoo Bing search alliance has tak­en place, Bing­Bot will be doing the crawl­ing for Yahoo search results as well.

So make sure access is giv­en and Bing­Bot can freely crawl areas of your site(s) that you want to show up in SERPs. Aside from the name change, all else should remain the same.  Bing does report that they will still hon­or all robots.txt direc­tives that address msnbot.  Also, the IP address­es used for msnbot crawlers will remain the same for bingbot.

This is but the lat­est update in Microsoft’s com­mit­ment to the Bing Search engine.  Bing is slow­ing grow­ing and matur­ing so it only makes sense that they would re-brand and update their crawler.