In 2023, companies will shift focus away from marketing optimization toward product experimentation. Learn

Shift to Product Experimentation

The CDP market grew and matured in 2022, and this outlook covers what’s next:

Composable CDPs vs. Suites

If you’ve considered tapping your data science team to prove your marketing data platform

Cory Underwood writes & speaks prolifically about data privacy, privacy engineering, regulations & compliance,

Here’s Jim Gordon’s 2023 outlook on the analytics fraud problem and bot traffic that

Jake Stoops' outlook for the role of AI language processing models in common SEO