optimization Archives - Search Discovery

Test & Learn Community — Join the conversation!

by Kelly Wortham, Director of Optimization | Jan 18, 2019 | analytics, digital marketing, optimization, testing

Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...

Sample Size Calculation — Myth Buster Edition

by Kelly Wortham, Director of Optimization | May 20, 2018 | analytics, optimization

It’s a dangerous question to answer, but are the testing results statistically significant?

Multivariate Testing 101

by Kelly Wortham, Director of Optimization | Apr 4, 2018 | analytics, digital marketing, optimization, testing

There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…

Search Discovery Adds Dynamic Duo to Optimization Team

by Michael Helbling, Director of Analytics | Feb 7, 2018 | analytics, optimization, testing

“A true optimization program does not actually test everything; it optimizes everything.”

Optimizing Ideation: Using Data to Drive Better Brainstorming

by Kelly Wortham, Director of Optimization | Dec 21, 2017 | analytics, optimization, testing

Using analysis to identify problems is great, but it will never make you better! Learn what happens when we instead use data and brainstorming to identify problems and suggest solutions.

Agile for Optimization…or Maybe Not?

by Kelly Wortham, Director of Optimization | Dec 20, 2017 | analytics, optimization, testing

See why organizations realize there is a great need for process in order to organize and provide quality control for testing programs.

Objective Approaches to Test Prioritization

by Kelly Wortham, Director of Optimization | Dec 13, 2017 | analytics, optimization, testing

If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prioritized correctly.

Fighting Ad Fatigue: To The Victor Go the Spoils

by Gabriela Jimenez, Senior Media Associate | Aug 21, 2017 | digital marketing, optimization, paid media, paid search

Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.

Optimizely Experience: Want 150% More Customers?

by Lindsay Blankenship, Media Director | Aug 13, 2014 | digital marketing, optimization, paid media, testing

Optimizely Roadshow 2014: Turning Data into Action (Part 2) Dan Siroker, Co-Founder and CEO of Optimizely presented last week in Atlanta at the Optimizely Experience 2014 Roadshow. In his keynote, he posted a few questions: “Would you want… 764% more...

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