Optimization Archives | Search Discovery

Rapid shifts in customer behavior have businesses scrambling to figure out how to pivot and adapt as quickly as possible. Now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.

How can you calculate something unknowable like “Truth”? Statistics has a way to estimate that!

When we can understand the statistics and the risks, we’ll be better able to responsibly calculate and communicate program impacts.

Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally! Skip ahead if you must: Introduction TL;DR Experience Targeting Auto-Allocate Auto-Target Automated Personalization Recommendations Conclusion   Introduction The differences between Adobe Target Standard and Premium was the topic of a recent Test & Learn Community (TLC) …

Adobe Target Standard v. Premium: Help me choose! Read More »

We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution: The multi-armed bandit. He’s not going to play the slots like any old two-armed, …

Let the Bandit Decide: Optimization with Machine Learning Read More »

Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and optimize! But, mid-conversation (mid-revelation, really), we were told our time was up …

Test & Learn Community – Join the conversation! Read More »