It’s a dangerous question to answer, but are the testing results statistically significant?
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
“A true optimization program does not actually test everything; it optimizes everything.”
Using analysis to identify problems is great, but it will never make you better! Learn what happens when we instead use data and brainstorming to identify problems and suggest solutions.
See why organizations realize there is a great need for process in order to organize and provide quality control for testing programs.
If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prioritized correctly.
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.