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Adobe Target Standard v. Premium: Help me choose!

Adobe Target Standard v. Premium: Help me choose!

by Kelly Wortham, Director of Optimization | Mar 15, 2019 | optimization

Confused about whether Adobe Target Stan­dard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-Allo­cateAuto-Targe­tAu­to­mated Person­al­iza­tion­Rec­om­men­da­tion­sCon­clu­sion...
Let the Bandit Decide: Optimization with Machine Learning

Let the Bandit Decide: Optimization with Machine Learning

by Kelly Wortham, Director of Optimization | Mar 14, 2019 | optimization

We’ve all heard of the one-armed bandit: the slot machine. The consum­mate victor engi­neered to best all players. But cue the lone tumble­weed and stand­off music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinis­ter-sound­ing...
Test & Learn Community — Join the conversation!

Test & Learn Community — Join the conversation!

by Kelly Wortham, Director of Optimization | Jan 18, 2019 | analytics, digital marketing, optimization, testing

Several years ago, in a small confer­ence room with a view of the Pacific, I was talking opti­miza­tion with 17 others at the XChange confer­ence. The conver­sa­tion was lively, educa­tional, and zingy in that way that makes a person want to collab­o­rate and...
Sample Size Calculation — Myth Buster Edition

Sample Size Calculation — Myth Buster Edition

by Kelly Wortham, Director of Optimization | May 20, 2018 | analytics, optimization

It’s a danger­ous ques­tion to answer, but are the testing results statis­ti­cally signif­i­cant?

Multivariate Testing 101

Multivariate Testing 101

by Kelly Wortham, Director of Optimization | Apr 4, 2018 | analytics, digital marketing, optimization, testing

There’s a lot to learn about A/B and multi­vari­ate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surround­ing both…

Search Discovery Adds Dynamic Duo to Optimization Team

Search Discovery Adds Dynamic Duo to Optimization Team

by Michael Helbling, Director of Analytics | Feb 7, 2018 | analytics, optimization, testing

“A true opti­miza­tion program does not actu­ally test every­thing; it opti­mizes every­thing.”

Optimizing Ideation: Using Data to Drive Better Brainstorming

Optimizing Ideation: Using Data to Drive Better Brainstorming

by Kelly Wortham, Director of Optimization | Dec 21, 2017 | analytics, optimization, testing

Using analy­sis to iden­tify prob­lems is great, but it will never make you better! Learn what happens when we instead use data and brain­storm­ing to iden­tify prob­lems and suggest solu­tions.

Agile for Optimization…or Maybe Not?

Agile for Optimization…or Maybe Not?

by Kelly Wortham, Director of Optimization | Dec 20, 2017 | analytics, optimization, testing

See why orga­ni­za­tions realize there is a great need for process in order to orga­nize and provide quality control for testing programs.

Objective Approaches to Test Prioritization

Objective Approaches to Test Prioritization

by Kelly Wortham, Director of Optimization | Dec 13, 2017 | analytics, optimization, testing

If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prior­i­tized correctly.

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