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Adobe Target Standard v. Premium: Help me choose!

Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally! Skip ahead if you must: Introduction TL;DR Experience Targeting Auto-Allocate Auto-Target Automated Personalization Recommendations Conclusion   Introduction The differences between Adobe Target Standard and Premium was the topic of a recent Test & Learn Community (TLC) …

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Let the Bandit Decide: Optimization with Machine Learning

We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution: The multi-armed bandit. He’s not going to play the slots like any old two-armed, …

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Test & Learn Community – Join the conversation!

Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and optimize! But, mid-conversation (mid-revelation, really), we were told our time was up …

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