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Introducing The SDI Toolkit

Introducing The SDI Toolkit

by Stew Schilling, Analytics Architect | Mar 22, 2018 | adobe analytics, adobe DTM, analytics, tag management

What does 007’s iconic1964 Aston Martin DB5 and the SDI Toolkit for Launch, by Adobe have in common?

Mobile Tag Management: the unfortunate truth

Mobile Tag Management: the unfortunate truth

by Search Discovery | Apr 3, 2015 | analytics, mobile analytics, tag management

If spend­ing the previ­ous four to five years in the mobile indus­try has taught me anything, it’s that mobile appli­ca­tions are vastly differ­ent than the web. Funda­men­tally the differ­ences come down to the data: how you present the data, what rele­vant metrics...
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