We evaluate artificial intelligence and its value in prediction, cutting costs, & improving revenue. Read more to understand what this means for you and how you can adopt the benefits of AI capabilities.
How can you calculate something unknowable like “Truth”? Statistics has a way to estimate that!
When we can understand the statistics and the risks, we’ll be better able to responsibly calculate and communicate program impacts.
Digital Analytics Power Hour Attempts to Reveal the Elusive Data Scientist We all know that a data scientist is not just an analyst who lives in California, but role definitions remain elusive still. On a recent Digital Analytics Power Hour podcast, Tim Wilson, Moe Kiss, and I (Michael Helbling) had the chance to talk with …
Phase one of the Adobe DTM shutdown is upon us. Search Discovery is going to do our best to ensure you’re prepared for the transition to Adobe Launch.