Data Science

Media RCT experiments can solve media attribution & measurement issues. Learn how to use
Read More
post
For advertisers, the new loss of third-party cookies creates gaps in media attribution models,
Read More
post
Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide
Read More
post
Considering your marketing strategies and tactics through the lens of an equation can provide
Read More
post
Many brands wonder this: “Why should we spend money on branded paid search when
Read More
post
In an effective automated bid strategy, marketers need to choose the appropriate metrics relative
Read More
post
Scroll to Top