Data Science

Got campaign tracking discrepancies? Here’s how we got to the bottom of a 98%
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Announced first at Adobe Summit 2022, this new open source R package harnesses the
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Search Discovery reveals adobeanalyticsr for Adobe Analytics API v 2.0 and the benefits of
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Media RCT experiments can solve media attribution & measurement issues. Learn how to use
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For advertisers, the new loss of third-party cookies creates gaps in media attribution models,
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Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide
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