Considering your marketing strategies and tactics through the lens of an equation can provide
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Data Science
Many brands wonder this: “Why should we spend money on branded paid search when
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In an effective automated bid strategy, marketers need to choose the appropriate metrics relative
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We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey
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We recap Matt Gershoff’s machine learning discussion with the Test and Learn Community. Read
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We review Identity Resolution, what it is and how it is used. Read more
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