Airlock Translator

See Airlock.js in action. We built Airlock.js to help you quick­ly start using Google Uni­ver­sal Ana­lyt­ics. See a demo of Airlock.js in action or use this tool as a trans­la­tor to con­vert your old tags while you migrate your site to Google Uni­ver­sal...

Advanced Configuration Options

Anoth­er of the ben­e­fits of Google Uni­ver­sal Ana­lyt­ics is that it offers more con­fig­u­ra­tion options than pre­vi­ous­ly avail­able in Stan­dard Google Ana­lyt­ics. Below are four of these new fea­tures only avail­able for prop­er­ties using Uni­ver­sal...

Multi-Device Tracking

Dig­i­tal Ana­lysts are con­stant­ly faced with the “Dop­pel­gänger” mea­sure­ment anom­aly caused by the mul­ti-brows­er, mul­ti-device world we live in.  Tra­di­tion­al­ly, if a vis­i­tor start­ed look­ing at a prod­uct on a desk­top at home, then on a mobile...

Online & Offline Data

One of the most excit­ing fea­tures of Google Uni­ver­sal Ana­lyt­ics is the abil­i­ty to cap­ture offline data that can be cor­re­lat­ed with online activ­i­ty.  Pri­or to this offer­ing, dig­i­tal ana­lysts, pro­gram­mers and/or DBAs would have to devel­op a...

UA Migration Process

Migrating from Classic GA to Universal Analytics You’re ready to move to Google Uni­ver­sal Ana­lyt­ics, but how do you get from Clas­sic Google Ana­lyt­ics to Uni­ver­sal Ana­lyt­ics?” Search Dis­cov­ery has orga­nized the resources you need to pull off a best...