While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
Women In Technology (WIT) serves as a passionate advocate for women and girls at every stage of their STEAM careers and we are proud to be a supporter of this organization.
With more data and more ways to work with that data, it is no surprise that organizations are increasingly embracing the need to be knowledgeable and competent — literate — when it comes to the application of data.