Airlock Translator

See Airlock.js in action. We built Airlock.js to help you quickly start using Google Univer­sal Analyt­ics. See a demo of Airlock.js in action or use this tool as a trans­la­tor to convert your old tags while you migrate your site to Google Univer­sal Analyt­ics....

Advanced Configuration Options

Another of the bene­fits of Google Univer­sal Analyt­ics is that it offers more config­u­ra­tion options than previ­ously avail­able in Stan­dard Google Analyt­ics. Below are four of these new features only avail­able for prop­er­ties using Univer­sal Analy­itcs....

Multi-Device Tracking

Digital Analysts are constantly faced with the “Doppel­gänger” measure­ment anomaly caused by the multi-browser, multi-device world we live in.  Tradi­tion­ally, if a visitor started looking at a product on a desktop at home, then on a mobile device on the way to...

Online & Offline Data

One of the most excit­ing features of Google Univer­sal Analyt­ics is the ability to capture offline data that can be corre­lated with online activ­ity.  Prior to this offer­ing, digital analysts, program­mers and/or DBAs would have to develop a method­ol­ogy for...