Maximize Marketing ROI Tomorrow by Improving Data Today
While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Beyond the Dashboard: An Implementation Success Story
Beyond the Dashboard: An Implementation Success Story When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise.… This post is not to brag about a successful implementation so much as it is to share the...
Announcing the Launch of our Auto-Permissions App!
Announcing the Launch of our Auto-Permissions App! Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to...
Pragmatic Attribution: Build a Model of Models
Pragmatic Attribution: Build a Model of Models “Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t...
Test and Learn Community — Join the conversation!
Test and Learn Community — Join the conversation! Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that...
Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 1
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have...
Multivariate Testing 101
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…