by Noah Levin, Media Discipline Lead | Jul 26, 2018 | digital advertising, digital marketing, paid media, SEO
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
by Tim Trus, Digital Marketing Practice Lead | Jun 4, 2018 | digital advertising, digital marketing, paid media, SEO
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
by Stew Schilling, Analytics Architect | Apr 4, 2018 | adobe analytics, adobe DTM, analytics, digital advertising, digital marketing
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe....
by Kelly Wortham, Director of Optimization | Apr 4, 2018 | analytics, digital marketing, optimization, testing
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
by Kelly Wortham, Director of Optimization | Apr 2, 2018 | analytics, digital marketing, optimization, testing
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...
by Rachel Lowe, SEO Manager | Mar 27, 2018 | digital advertising, digital marketing, paid media, paid search, SEO
Even the savviest of marketing teams can be guilty of treating SEO and Paid Search as separate assets. In truth, failure to unite the two tactics results in missed opportunities to improve both efficiency and results. Ideally, marketers should have a holistic...
by Tori Barlow, Media Manager | Oct 19, 2017 | analytics, digital marketing, display advertising, google analytics, paid media, paid search, social media advertising
When it comes to holiday marketing, getting a data-driven head start is important. This quick and dirty guide will get you on the right foot.
by Search Discovery | Sep 14, 2017 | digital marketing
Social media best practice guidelines are a good starting point, but following your own company’s data is more effective for social media optimization.
by Gabriela Jimenez, Senior Media Associate | Aug 21, 2017 | digital marketing, optimization, paid media, paid search
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.
