Marketing Archives | Search Discovery

Are You Down with RCT? The Solution to the 360-degree Fallacy

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.

How To Choose a Digital
Analytics Tool

The best approach to choosing an analytics tool begins with assessing what your business needs require of an analytics tool.

Media Advertising During COVID-19

Prioritize your everyday media best practices but to heighten your sensitivity to the pandemic’s impact across industries.

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