Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
When it comes to holiday marketing, getting a data-driven head start is important. This quick and dirty guide will get you on the right foot.
Social media best practice guidelines are a good starting point, but following your own company’s data is more effective for social media optimization.
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.