Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 1
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe....
Multivariate Testing 101
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
How to Marry SEO & Paid Search for Maximum ROI
Even the savviest of marketing teams can be guilty of treating SEO and Paid Search as separate assets. In truth, failure to unite the two tactics results in missed opportunities to improve both efficiency and results. Ideally, marketers should have a holistic...
Ready, Set, Retail! How to Win at Data-Driven Holiday Campaigns
When it comes to holiday marketing, getting a data-driven head start is important. This quick and dirty guide will get you on the right foot.
This Is Why Social Media Best Practices are Killing Your Campaigns
Social media best practice guidelines are a good starting point, but following your own company’s data is more effective for social media optimization.
Fighting Ad Fatigue: To The Victor Go the Spoils
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.