Marketing Archives | Search Discovery

The best approach to choosing an analytics tool begins with assessing what your business needs require of an analytics tool.

Prioritize your everyday media best practices but to heighten your sensitivity to the pandemic’s impact across industries.

While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.

When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise…. This post is not to brag about a successful implementation so much as it is to share the story of a recent time when change management went really well. For readers hoping to develop better dashboards or gain digital …

Beyond the Dashboard: An Implementation Success Story Read More »

”Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade that the migration of consumers to digital channels …

Pragmatic Attribution: Build a Model of Models Read More »

Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!