Google Performance Max Campaign upgrades (announced at Google Marketing Live 2022) can maximize your
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Marketing
Customer journey analytics give brands a single view to understand the complex customer journey—both
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Multi-touch attribution is a constant topic for marketers and analysts. The difference between “assigning
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TCF, the widely-used framework that allowed EU advertisers to personalize ads in compliance with
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Learn about changes to Facebook Advertising after Apple's iOS 14 release, including conversion tracking
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Learn how conversion modeling works in Google Analytics 4 so you can make important
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