Maximize Marketing ROI Tomorrow by Improving Data Today
While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Beyond the Dashboard: An Implementation Success Story
When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise.… This post is not to brag about a successful implementation so much as it is to share the story of a recent time when change management went...
Announcing the Launch of our Auto-Permissions App!
Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to announce the launch of our Auto-Permission app, which...
Pragmatic Attribution: Build a Model of Models
“Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last...
Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...
Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 1
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe....
Multivariate Testing 101
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…