Marketing Archives | Page 22 Of 23 | Search Discovery

New & Enhanced Local Ad Format If you are an advertiser with a brick and mortar location and use Google Location Extensions,  you’ll be happy to know Google will be rolling out a new location extension ad format in the coming weeks.  The new format will trigger when your location extension-enabled ad is eligible to …

New Google AdWords Local Ad Format Read More »

Call-Only Creative Launching for Mobile Google Display Network This week Google begins rolling out call-only creatives for the Mobile Google Display Network, which benefits advertisers who want to focus solely on driving phone calls to their business via their mobile campaigns. This option applies to text ads and is roulette online available when creating a …

Google AdWords Update: Mobile Read More »

What is search engine marketing? Why is it important? How can it help my business? There is a lot of buzz throughout the internet about how to “SEO” your site or which tricks to use in order to gain more traffic and presumably more revenue whether it be in the form of leads, purchases, referrals, applications, etc.  All …

Search Engine Marketing 101 for 2011 Read More »

An exciting new change is happening in the world of search beginning October 1st, 2010.  No longer will your log files be filled with references to visits by MSNBot – BingBot will arrive and do all of the crawling for the Bing search engine. Ok, so “exciting” may not be the perfect way to describe …

Bingbot Arrives October 1st Read More »

Google’s release of Instant Search has been buzzing in the blogosphere for the past few weeks. Some bloggers have written that instant search marks the death of SEO as we know it, and that paid search will be changed forever . . . what do we think? Everyone needs to calm down.  Google’s algorithm is …

How Google Instant Affects Search Marketing Read More »

Last week, we posted an article about how to use dynamic url parameters in AdWords.  Here’s a guide and links to information about using dynamic variables in destination urls for ads on all three major engines: Google AdWords, Microsoft adCenter and Yahoo Marketing Solutions. Tracking URLs and dynamic parameters help append additional tracking information to …

Tracking URLs for Paid Search Read More »