Optimization Archives | Search Discovery

Should We Be Calling It CRO?

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

Go Ahead and Peek: The Sequential Test Calculator

Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.

A/B Testing During & After COVID-19

There have been large rapid shifts in customer behavior, leaving businesses to figure out how to pivot and adapt as quickly as possible. That is why now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.

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