Optimization Archives | Search Discovery

Developing a solid intuition about the statistical concepts that drive the interpretation of a basic A/B test is a powerful thing. Explore an A/B test simulator to lock in that intuition!

We recap Matt Gershoff’s machine learning discussion with the Test and Learn Community. Read more to see if you’re ready to invest in machine learning!

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it …

How (and Why!) To Monitor Your Tests Read More »

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

We define marketing optimization and product validation experiments, explain their differences, and discuss why they are uniquely important. See how we help!

Browser privacy changes are coming! Learn how to prepare your developers, analysts, and your testing platform for imminent changes to data collection.