Optimization Archives | Search Discovery

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it …

How (and Why!) To Monitor Your Tests Read More »

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

We define marketing optimization and product validation experiments, explain their differences, and discuss why they are uniquely important. See how we help!

Browser privacy changes are coming! Learn how to prepare your developers, analysts, and your testing platform for imminent changes to data collection.

Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.

There have been large rapid shifts in customer behavior, leaving businesses to figure out how to pivot and adapt as quickly as possible. That is why now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.