Optimization Archives | Search Discovery

Go Ahead and Peek: The Sequential Test Calculator

Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.

A/B Testing During & After COVID-19

There have been large rapid shifts in customer behavior, leaving businesses to figure out how to pivot and adapt as quickly as possible. That is why now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.

Adobe Target Standard v. Premium: Help me choose!

Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally! Skip ahead if you must: Introduction TL;DR Experience Targeting Auto-Allocate Auto-Target Automated Personalization Recommendations Conclusion   Introduction The differences between Adobe Target Standard and Premium was the topic of a recent Test & Learn Community (TLC) …

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Let the Bandit Decide: Optimization with Machine Learning

We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution: The multi-armed bandit. He’s not going to play the slots like any old two-armed, …

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