Optimization Archives | Page 5 Of 7 | Search Discovery

Objective Approaches to Test Prioritization

If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prioritized correctly.

Fighting Ad Fatigue: To The Victor Go the Spoils

Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.

Launch and Integrate Optimizely with Adobe DTM

Here at Search Discovery, we have clients with all types of needs. As an agnostic analytics and media agency we have clients using several flavors of tag management, analytics, and optimization platforms – Adobe, Google, Optimizely, Monetate, Maxymiser, Webtrends, Yahoo, KISSmetrics, and more! When we built Satellite, now Adobe’s Dynamic Tag Manager platform, we also built it …

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Optimizely Experience: Want 150% More Customers?

Optimizely Roadshow 2014: Turning Data into Action (Part 2) Dan Siroker, Co-Founder and CEO of Optimizely presented last week in Atlanta at the Optimizely Experience 2014 Roadshow.  In his keynote, he posted a few questions: “Would you want… 764% more social followers? 23% more conversions? 123% more content engagement? Or 150% more customers?” Does a …

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Optimizely Roadshow: Turning Data into Action (Part 1)

Optimizely Roadshow:  Turning Data into Action This week Optimizely made its way to grand ole south in its “Optimizely Experience” roadshow event.  I was impressed by the thoughtfulness and preparedness of the speakers, flow of content and enjoyed networking with my fellow industry cohorts who also share a passion in testing and results.  Optimizely’s tool …

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