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Is Your Site Confusing? Three Quick Information Architecture Audits

The definition of information architecture (IA), according to Wikipedia, is “the art of expressing a model or concept of information used in activities that require explicit details of complex systems.” Information architecture is the foundation on which you should build your site, since it defines not only how visitors will navigate your site but also …

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Site Search

Google Site Search is a powerful tool to enhance website usability. A website’s search tool must be accurate and reliable since it can be the fastest way to connect users with the content for which they are looking. We recommend using a search tool that returns results via content analysis. For many users, Google has …

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