Strategy Archives | Search Discovery

What is Business Impact?

Business Impact is the benefit realized from a project or initiative expressed in terms of taking action vs. doing nothing.

How to Leverage Audience Insights in Search Marketing Strategies

Leveraging audience insights in display and social marketing is second nature. But these insights also can and should be a part of your search marketing strategy. This post details the advantages of elevating personas with audience segments

Reevaluating Strategy Amid Crisis

Learn How and when you should consider revisiting strategy, and why the plans you made during normal times may no longer be a focus in a time of crisis.

Scroll to Top