So Adobe Analytics is an awesome tool for measuring many aspects of your online content and marketing efforts, right? And it provides information that is critical to your organization’s management of marketing budgets, etc. But, most organizations often don’t take the time to consider that everyone needs to be on the same page in terms of the interpretation of this information (a.k.a. governance). This has never been truer than when it specifically comes to measuring the effectiveness of marketing campaigns and channels.
Adobe Analytics has several options that you can configure, or that are out-of-the-box when you simply implement the technology. But which option within Adobe Analytics is best for you? What are all the options to begin with anyway? What are the benefits of these different options? Should you use all of the options, some of the options or only one of them? Does everyone in your organization know where to get this data?
That’s a lot of questions to consider, right? But make no mistake, you must choose!