Clas­si­fi­ca­tion schemes and taxonomies for a site’s content need to be “invis­i­ble.” They should be so intu­itive that a user doesn’t consciously think about it. This is often not the case. Many compa­nies tend to use inter­nal or tech­ni­cal jargon for naming their site sections or do not remain consis­tent in their label­ing. Yet, many compa­nies make similar types of mistakes when arrang­ing their clas­si­fi­ca­tion schemes.

We will provide you with a site hier­ar­chy and label­ing struc­ture that speak the same language as your site’s users while reflect­ing its logical content arrange­ment.