As they say, all good things must come to an end. As we conclude this blog series on being success­ful in digital analyt­ics, I hope that these posts have been helpful. Over twenty posts, we have discussed many (not all) of the key aspects of digital analyt­ics and I have done my best to share tips and anec­dotes that will hope­fully provoke you to think about how you are running digital analyt­ics and whether there may be things you want to change.

Of course, there is no one way to be success­ful at digital analyt­ics. This series has only shared things that I have expe­ri­enced and some things I have found to be helpful. My main goal of this series was to get you to think about the topics presented and eval­u­ate how you think your team is perform­ing. In my consult­ing career, I have found that the orga­ni­za­tions that take the time to follow the action items listed within each post have been much more success­ful in the long run.

I encour­age you to take a step back from the chaos of your day-to-day work life and reflect on the topics covered. Some­times you need to pause what you are doing and ask your­self if your digital analyt­ics team is firing on all cylin­ders. If not, I hope that these posts will give you a start­ing point towards making any improve­ments you wish to make.

Thank you for follow­ing along and feel free to reach out if you have any ques­tions or want to discuss any of the topics in more depth.

We’re here to help you through this.

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