eTail Technology Trends

Digital busi­ness is fast paced, detailed and requires strate­gic plan­ning, a smart team with tech­nol­ogy to support effi­ciency and sophis­ti­ca­tion and a plan to help prior­i­ti­za­tion of efforts.

The recently published eTail study on Tech­nol­ogy Trends in Retail cited “12% of respon­dents do not have a clearly defined plan for the year ahead, which is concern­ing consid­er­ing the impor­tance of Q4 for the major­ity of retail­ers.”  In-house or agency teams should have a prepared roadmap for the year’s digital prior­i­ties with a crit­i­cal compo­nent focus­ing on maxi­miz­ing on the upcom­ing holiday season (for retail­ers).

By now, we should all be acutely aware of the impor­tance of mobile in a market­ing mix to reach the “always address­able consumer” through­out their online deci­sion journey.  Surpris­ingly, 57% of retailer respon­dents are still without a mobile market­ing strat­egy.  Addi­tion­ally, the eTail study says 62% don’t have a mobile measure­ment strat­egy in place! (gasp).  As a co-worker of mine always says “if it isn’t measured, it didn’t happen….right?”  Mobile has an immense amount of measur­able actions that support your mobile customer through to a (in-store or online) trans­ac­tion.   If you don’t own mobile, your competi­tor will…and may even send you a thank you gift for the easy revenue you just gave up.

Need Help with Assess­ing Your Digital Programs and Plat­forms?

To help brands assess past campaigns, espe­cially holi­days, Search Discovery offers assis­tance to perform a variety of health checks across Search Engine Opti­miza­tion, Content Market­ing, Paid Media and Analyt­ics to help you better prepare for success.

Our holiday retail assess­ment includes the follow­ing deliv­er­ables:
• Analyt­ics Merchan­dis­ing report­ing and recom­men­da­tions includ­ing data gath­er­ing and presen­ta­tion of the data
• Paid Search report­ing and recom­men­da­tions includ­ing gap analy­sis and creative analy­sis
SEO report­ing and recom­men­da­tions includ­ing crawl, speed and mobile compli­ance and readi­ness
• Content Strat­egy report­ing and recom­men­da­tions includ­ing content gap analy­sis, cura­tion and promo­tion review

Avoid pitfalls from last year’s holiday season and capi­tal­ize on what was success­ful to expand revenues.  To learn more about our Holiday Assess­ments click here.