eTail Technology Trends

Dig­i­tal busi­ness is fast paced, detailed and requires strate­gic plan­ning, a smart team with tech­nol­o­gy to sup­port effi­cien­cy and sophis­ti­ca­tion and a plan to help pri­or­i­ti­za­tion of efforts.

The recent­ly pub­lished eTail study on Tech­nol­o­gy Trends in Retail cit­ed “12% of respon­dents do not have a clear­ly defined plan for the year ahead, which is con­cern­ing con­sid­er­ing the impor­tance of Q4 for the major­i­ty of retail­ers.”  In-house or agency teams should have a pre­pared roadmap for the year’s dig­i­tal pri­or­i­ties with a crit­i­cal com­po­nent focus­ing on max­i­miz­ing on the upcom­ing hol­i­day sea­son (for retailers).

By now, we should all be acute­ly aware of the impor­tance of mobile in a mar­ket­ing mix to reach the “always address­able con­sumer” through­out their online deci­sion jour­ney.  Sur­pris­ing­ly, 57% of retail­er respon­dents are still with­out a mobile mar­ket­ing strat­e­gy.  Addi­tion­al­ly, the eTail study says 62% don’t have a mobile mea­sure­ment strat­e­gy in place! (gasp).  As a co-work­er of mine always says “if it isn’t mea­sured, it didn’t happen….right?”  Mobile has an immense amount of mea­sur­able actions that sup­port your mobile cus­tomer through to a (in-store or online) trans­ac­tion.   If you don’t own mobile, your com­peti­tor will…and may even send you a thank you gift for the easy rev­enue you just gave up.

Need Help with Assess­ing Your Dig­i­tal Pro­grams and Platforms?

To help brands assess past cam­paigns, espe­cial­ly hol­i­days, Search Dis­cov­ery offers assis­tance to per­form a vari­ety of health checks across Search Engine Opti­miza­tion, Con­tent Mar­ket­ing, Paid Media and Ana­lyt­ics to help you bet­ter pre­pare for success.

Our hol­i­day retail assess­ment includes the fol­low­ing deliverables:
• Ana­lyt­ics Mer­chan­dis­ing report­ing and rec­om­men­da­tions includ­ing data gath­er­ing and pre­sen­ta­tion of the data
• Paid Search report­ing and rec­om­men­da­tions includ­ing gap analy­sis and cre­ative analysis
SEO report­ing and rec­om­men­da­tions includ­ing crawl, speed and mobile com­pli­ance and readiness
• Con­tent Strat­e­gy report­ing and rec­om­men­da­tions includ­ing con­tent gap analy­sis, cura­tion and pro­mo­tion review

Avoid pit­falls from last year’s hol­i­day sea­son and cap­i­tal­ize on what was suc­cess­ful to expand rev­enues.  To learn more about our Hol­i­day Assess­ments click here.