Starting May 17, Google will automatically show the display URL domain in the headline of select top placements ads on Google.com. With this change, brands will be featured more prominently in ads, headline text can be used to highlight information other than the brand, and potential customers will be able to more easily identify the site to which they”ll be taken to after they click on an ad.
When shown in the headline, the display URL will be separated from the rest of the text by a vertical bar and will include only the domain, not the “www.” prefix or any sub-directories. The display URL will also continue to appear as normal below the description line. If the headline already contains a domain, Google will not display it again. It is possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less. This is a global launch that affects all countries and languages.
For more details, contact your Search Discovery team.