Start­ing May 17, Google will auto­mat­i­cal­ly show the dis­play URL domain in the head­line of select top place­ments ads on Google.com. With this change, brands will be fea­tured more promi­nent­ly in ads, head­line text can be used to high­light infor­ma­tion oth­er than the brand, and poten­tial cus­tomers will be able to more eas­i­ly iden­ti­fy the site to which they”ll be tak­en to after they click on an ad.
Before
After
When shown in the head­line, the dis­play URL will be sep­a­rat­ed from the rest of the text by a ver­ti­cal bar and will include only the domain, not the “www.” pre­fix or any sub-direc­to­ries. The dis­play URL will also con­tin­ue to appear as nor­mal below the descrip­tion line. If the head­line already con­tains a domain, Google will not dis­play it again. It is pos­si­ble for the dis­play URL domain to appear in addi­tion to a descrip­tion line that is pro­mot­ed to the head­line, as long as the result­ing head­line is six­ty-eight char­ac­ters or less. This is a glob­al launch that affects all coun­tries and lan­guages.
For more details, con­tact your Search Dis­cov­ery team.