Start­ing May 17, Google will auto­mat­i­cally show the display URL domain in the head­line of select top place­ments ads on Google.com. With this change, brands will be featured more promi­nently in ads, head­line text can be used to high­light infor­ma­tion other than the brand, and poten­tial customers will be able to more easily iden­tify the site to which they”ll be taken to after they click on an ad.
Before
After
When shown in the head­line, the display URL will be sepa­rated from the rest of the text by a verti­cal bar and will include only the domain, not the “www.” prefix or any sub-direc­to­ries. The display URL will also continue to appear as normal below the descrip­tion line. If the head­line already contains a domain, Google will not display it again. It is possi­ble for the display URL domain to appear in addi­tion to a descrip­tion line that is promoted to the head­line, as long as the result­ing head­line is sixty-eight char­ac­ters or less. This is a global launch that affects all coun­tries and languages.
For more details, contact your Search Discovery team.