By Jordan Silton, SEO Strate­gist

The Search Alliance tran­si­tion has been completed in the United States, but there still may be some pending refunds in your old Yahoo! account.  In a series of infor­ma­tive emails from Yahoo! to its customers about the tran­si­tion, Yahoo! answered the ques­tion, “What Happens to Your Yahoo! Pre-Paid Balance?” Accord­ing to the email, your pre-paid balance would be handled in one of two ways:

  • If you tran­si­tioned your Yahoo! Search Market­ing account to adCen­ter through the tran­si­tion tool and your balance is greater than $25, we will auto­mat­i­cally trans­fer your balance to your adCen­ter account. You will receive details on the timing of this balance trans­fer after the ad serving tran­si­tion is complete.”
  • If you tran­si­tioned your Yahoo! Search Market­ing account to adCen­ter using the tran­si­tion tool and your balance is $25 or less, or if you did not tran­si­tion your account, your remain­ing balance will be refunded to you. You will receive details on the timing of this refund after the ad serving tran­si­tion is complete.”

Both of these condi­tions rely on the use of the tran­si­tion tool and may not factor in adver­tis­ers that already had an adCen­ter account.  If you did not use the adCen­ter tran­si­tion tool, it may be worth taking a peek into your old Yahoo! account to see if there’s an exist­ing balance.  Even if you did, it can’t hurt to make sure your balance has been accounted for.