By Jor­dan Sil­ton, SEO Strategist

The Search Alliance tran­si­tion has been com­plet­ed in the Unit­ed States, but there still may be some pend­ing refunds in your old Yahoo! account.  In a series of infor­ma­tive emails from Yahoo! to its cus­tomers about the tran­si­tion, Yahoo! answered the ques­tion, “What Hap­pens to Your Yahoo! Pre-Paid Bal­ance?” Accord­ing to the email, your pre-paid bal­ance would be han­dled in one of two ways:

  • If you tran­si­tioned your Yahoo! Search Mar­ket­ing account to adCen­ter through the tran­si­tion tool and your bal­ance is greater than $25, we will auto­mat­i­cal­ly trans­fer your bal­ance to your adCen­ter account. You will receive details on the tim­ing of this bal­ance trans­fer after the ad serv­ing tran­si­tion is complete.”
  • If you tran­si­tioned your Yahoo! Search Mar­ket­ing account to adCen­ter using the tran­si­tion tool and your bal­ance is $25 or less, or if you did not tran­si­tion your account, your remain­ing bal­ance will be refund­ed to you. You will receive details on the tim­ing of this refund after the ad serv­ing tran­si­tion is complete.”

Both of these con­di­tions rely on the use of the tran­si­tion tool and may not fac­tor in adver­tis­ers that already had an adCen­ter account.  If you did not use the adCen­ter tran­si­tion tool, it may be worth tak­ing a peek into your old Yahoo! account to see if there’s an exist­ing bal­ance.  Even if you did, it can’t hurt to make sure your bal­ance has been account­ed for.