Employee Spotlight: Micah Wedemeyer

by Feb 23, 2018

Where are you from?

In the long long ago, I lived in the frozen north of Iowa, kind of like Jon Snow, except our Wilders are from Minnesota. Never again! Now I’m happy to say I’m from Atlanta. Not even white walkers could drag me away.

Two random facts about you:

  1. I’m missing a muscle in my lower lip, making my smile lopsided.
  2. I’m also missing a piece of my brain, making me inca­pable of taking anything seri­ously.

What are your hobbies outside of work?

Dungeons and Dragons, and Triathlons. The comma is impor­tant since that’s actu­ally 2 things. Although, “Dungeons and Dragons and Triathlons” is defi­nitely some­thing I would do if it existed. I suppose it would have to be “Dungeons and Dragons and Duathlons” in order to fit with the allit­er­a­tion, and the lack of a swim­ming portion does make more sense. It’s hard to write on your char­ac­ter sheet under­wa­ter.

What super­hero power would you have and why?

Time travel, solely so I could recre­ate the “trash can from the sky” scene in Bill & Ted’s Excel­lent Adven­ture. If a “Wyld Stal­lyns Rules” trash can ever falls on you, know that I’ve succeeded in my life’s goal.

You can only eat one food for the rest of your life. What is it?


Avocado toast, because if that’s all I eat then it means I’m rich, right?

What are 4 things you can’t live without?

Moun­tain bike, kayak, running shoes, and most impor­tantly: my phone, so I can brag on Face­book about how awesome I am at all the sports that secretly I’m barely mediocre at. That darned kayak has nearly drowned me several times.

Describe what you were like at age 10.

Cool, popular, smart, good-looking, fear­less, a favorite of the teach­ers, able to cast a Patronus spell, dead parents, sweet light­ning scar on my fore­head. Yep, that’s defi­nitely me and not someone else.


Favorite place in Atlanta (or wher­ever you live)?


I love biking on the East­side Belt­line! It’s a little danger­ous, though, as some people go way too fast. It’s pretty scary when someone comes flying by you at 25mph scream­ing “On your left!” Here’s some advice: if that happens to you, don’t get angry and yell obscen­i­ties. Instead, smile and wave. I promise I’ll wave back!

Where’s a place you’d love to travel someday?

So there’s this Dutch company offer­ing one-way trips to Mars. I think the idea is that you fly there, land, plant a flag, survive as long as possi­ble, then die. It’s like The Martian, with a more real­is­tic ending. I’d love to be on that trip, but the wait list is enor­mous. My wife has also forbid­den it.

Why do you think digital intel­li­gence is impor­tant?


A lot of deci­sions are made “from the gut”, and consid­er­ing what goes into our guts (some­times avocado toast, some­times not), that’s a really bad idea. But with the kind of digital intel­li­gence that Search Discovery provides, busi­ness deci­sions can be made based on action­able insights into real customer behav­ior. “From the gut” becomes “from the data”, and while it’s not nearly as cool to say, “I’ve got a feeling in my data”, it’s defi­nitely better for busi­ness.

What’s your favorite thing about working at Search Discovery?

Every­one here is a blast to work with, and humor is highly prized. Where else could I get away with having this piece as my bio?