Employee Spotlight: Micah Wedemeyer
Where are you from?
In the long long ago, I lived in the frozen north of Iowa, kind of like Jon Snow, except our Wilders are from Minnesota. Never again! Now I’m happy to say I’m from Atlanta. Not even white walkers could drag me away.
Two random facts about you:
- I’m missing a muscle in my lower lip, making my smile lopsided.
- I’m also missing a piece of my brain, making me incapable of taking anything seriously.
What are your hobbies outside of work?
Dungeons and Dragons, and Triathlons. The comma is important since that’s actually 2 things. Although, “Dungeons and Dragons and Triathlons” is definitely something I would do if it existed. I suppose it would have to be “Dungeons and Dragons and Duathlons” in order to fit with the alliteration, and the lack of a swimming portion does make more sense. It’s hard to write on your character sheet underwater.
What superhero power would you have and why?
Time travel, solely so I could recreate the “trash can from the sky” scene in Bill & Ted’s Excellent Adventure. If a “Wyld Stallyns Rules” trash can ever falls on you, know that I’ve succeeded in my life’s goal.
You can only eat one food for the rest of your life. What is it?
Avocado toast, because if that’s all I eat then it means I’m rich, right?
What are 4 things you can’t live without?
Mountain bike, kayak, running shoes, and most importantly: my phone, so I can brag on Facebook about how awesome I am at all the sports that secretly I’m barely mediocre at. That darned kayak has nearly drowned me several times.
Describe what you were like at age 10.
Cool, popular, smart, good-looking, fearless, a favorite of the teachers, able to cast a Patronus spell, dead parents, sweet lightning scar on my forehead. Yep, that’s definitely me and not someone else.
Favorite place in Atlanta (or wherever you live)?
I love biking on the Eastside Beltline! It’s a little dangerous, though, as some people go way too fast. It’s pretty scary when someone comes flying by you at 25mph screaming “On your left!” Here’s some advice: if that happens to you, don’t get angry and yell obscenities. Instead, smile and wave. I promise I’ll wave back!
Where’s a place you’d love to travel someday?
So there’s this Dutch company offering one-way trips to Mars. I think the idea is that you fly there, land, plant a flag, survive as long as possible, then die. It’s like The Martian, with a more realistic ending. I’d love to be on that trip, but the wait list is enormous. My wife has also forbidden it.
Why do you think digital intelligence is important?
A lot of decisions are made “from the gut”, and considering what goes into our guts (sometimes avocado toast, sometimes not), that’s a really bad idea. But with the kind of digital intelligence that Search Discovery provides, business decisions can be made based on actionable insights into real customer behavior. “From the gut” becomes “from the data”, and while it’s not nearly as cool to say, “I’ve got a feeling in my data”, it’s definitely better for business.
What’s your favorite thing about working at Search Discovery?
Everyone here is a blast to work with, and humor is highly prized. Where else could I get away with having this piece as my bio?