Four Ways to Leverage Business Intelligence Across Your Enterprise

Generating enterprise insights that fuel efficient decision making is a highly complex process that requires input from both man and machines. Optimizing data capture across disparate systems that reside in different functional areas of a business is a process-driven activity that most companies across all industries have not tapped into. As a result business opportunities to streamline productivity are being missed.

In this blog post, we discuss four ways manufacturing companies can use business intelligence and analytics to improve the interplay across production efficiency, product quality, customer demand, and service excellence.

1. Improve production, performance, and products

People who intimately understand data create the best dashboards. These dashboards typically reside in Excel files and are tapestries woven from disparate data sources.

Today, it is possible to run user-generated, real-time dashboards on top of cloud-based data management infrastructure. This approach saves hours of time and increases the level of insight gleaned from data.

Here’s an example: In the dashboards below, users can browse through filled orders and see how well the production ran by bringing together several data sets on a single dashboard. The scatter graph depicts the major metrics that affect production (setup, downtime, run speed). Note how the differences in variance trend between the two machines. Not only does it beg the question, “why is Machine 123 running better than Machine 456?” but it also shows the impact of the discrepancy in production cost, labor inefficiencies, and customer satisfaction.

Tableau Screens

Source: Tableau

2. Mobilize supply chains

Manufacturing data is constantly changing but immediately relevant. Using data at the right time is vital to a more profitable operation.

Mobile business intelligence provides information when and where it’s needed to make fast, business-critical decisions.

Here’s an example: The Coca-Cola Bottling Co. Consolidated (CCBCC), the largest independent Coca-Cola bottling firm in the US, has workers on the ground interacting and collaborating with visual dashboards from anywhere—even truck drivers in different cities.

Mobilize Supply Chains

The CCBCC solved a huge bottleneck in their supply chain, due to limited report availability, by providing leaders and more than 800 employees with daily dashboard updates on mobile devices.

3. React to customer feedback better and faster

In order to succeed in any industry, businesses must understand, and act on, the desires and needs of the customer. Manufacturers need to collect customer data by listening to many different channels such as social media, call centers, and customer surveys.

When finding insights from customer information, time to action is vital.

Here’s an example: Trane, a global leader in air conditioning systems and equipment, migrated from exclusively using spreadsheets to track customer service data to using integrated self-service data analytics and visualization. This change significantly reduced the time taken to transform data into insights and, more importantly, customer happiness.

We need to listen, and we need to interpret data. And we want to quickly react in two ways. We want to react directly by responding to our customers. We also want to react as a business and strategically determine what is important to our customers.

4. Sales force optimization

The ability to efficiently staff sales support teams is paramount in today’s competitive environment. Creating an enterprise view of data assets fosters a culture of data-driven decision making that reduces the cost of sales and increases sales productivity.

Furthermore, an enterprise view of data allows sales teams to clearly see potential revenue by customer, product, and territory.  Such clarity facilitates data-driven decision making that results in more efficient quotas, territory assignment, sales alignment and service demand.

Sales Force Optimization

There are many other ways business intelligence can transform processes and drive tangible business results in manufacturing. The most important thing is to ensure clear objectives are set, data is thoroughly cleansed, and all integrations are pristine. With these things in place businesses are primed to apply data analytics and business intelligence methodologies that glean accurate insights and drive tangible results.

If you want to learn more and take advantage of Search Discovery’s expertise, get in touch today!

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