Why the Middle MattersEvan LaPointe, Direc­tor of Client Perfor­mance, presented a webinar about using web analyt­ics to iden­tify oppor­tu­ni­ties in your search market­ing. The webinar focused on how tradi­tional report­ing can result in poor deci­sions and how to avoid the effects of over-special­ized think­ing in web site devel­op­ment.