Why the Middle MattersEvan LaPointe, Direc­tor of Client Per­for­mance, pre­sent­ed a webi­nar about using web ana­lyt­ics to iden­ti­fy oppor­tu­ni­ties in your search mar­ket­ing. The webi­nar focused on how tra­di­tion­al report­ing can result in poor deci­sions and how to avoid the effects of over-spe­cial­ized think­ing in web site development.