Search Discovery’s Evan LaPointe spoke at the AiMA’s search mar­ket­ing event about the true val­ue of your mar­ket­ing efforts. In this pre­sen­ta­tion, Evan dis­cuss­es the true val­ue your mar­ket­ing is capa­ble of cre­at­ing in your busi­ness, if you’re pay­ing atten­tion to the big pic­ture. Social media is used as an exam­ple, but this applies to every­thing you do.