Facebook Graph Search

by Omri Levin, Dig­i­tal Media Man­ag­er

Facebook”s much await­ed announce­ment turns out to be Graph Search, a new social­ly-pow­ered search engine inte­grat­ed into the Face­book user inter­face.  You can sign up now to join the wait­list or wait until Graph Search is rolled out for every­one.

Users will have the abil­i­ty to include social mod­i­fiers in their search­es.  For exam­ple, if I search “Mar­ried friends who live in Atlanta, GA”, Face­book will, you guessed it, pro­vide a list of my friends who are mar­ried and live in Atlanta.

Face­book Graph Search brings up a big ques­tion for adver­tis­ers:  Now that the biggest social media web­site has spielau­to­mat­en online entered the search space, how soon will search adver­tis­ing be avail­able and what func­tion­al­i­ty will it pro­vide?  The pos­si­bil­i­ties are quite broad.

Imag­ine being able to serve an ad dynam­i­cal­ly to users who are search­ing for restau­rants that their friends have liked?  Local restau­rants could pro­mote them­selves to the top of results and include dis­count offers.  With this new func­tion­al­i­ty, restau­rants may incen­tivize patrons to check in through Face­book and review their restau­rants.

While Face­book Places and Offers have yet to prove their suc­cess, Graph Search could be the turn­ing point for this social media beast turned search engine.

What are your thoughts?  Does this bring up pri­va­cy issues?  What will you use Graph Search for?

By Omri Levin