Facebook Graph Search

by Omri Levin, Digital Media Manager

Facebook”s much awaited announce­ment turns out to be Graph Search, a new socially-powered search engine inte­grated into the Face­book user inter­face.  You can sign up now to join the wait­list or wait until Graph Search is rolled out for every­one.

Users will have the ability to include social modi­fiers in their searches.  For example, if I search “Married friends who live in Atlanta, GA”, Face­book will, you guessed it, provide a list of my friends who are married and live in Atlanta.

Face­book Graph Search brings up a big ques­tion for adver­tis­ers:  Now that the biggest social media website has spielau­to­maten online entered the search space, how soon will search adver­tis­ing be avail­able and what func­tion­al­ity will it provide?  The possi­bil­i­ties are quite broad.

Imagine being able to serve an ad dynam­i­cally to users who are search­ing for restau­rants that their friends have liked?  Local restau­rants could promote them­selves to the top of results and include discount offers.  With this new func­tion­al­ity, restau­rants may incen­tivize patrons to check in through Face­book and review their restau­rants.

While Face­book Places and Offers have yet to prove their success, Graph Search could be the turning point for this social media beast turned search engine.

What are your thoughts?  Does this bring up privacy issues?  What will you use Graph Search for?

By Omri Levin