Last week we updat­ed you on Google”s change to the dis­play URL in ad copy.  Google con­tin­ues to make changes to ad copy this week – this time to descrip­tion line 1.

Google is chang­ing the place­ment of descrip­tion line 1 for cer­tain ads that appear in the top posi­tions above the search results on Google.com.  Any descrip­tion line 1 that ends in punc­tu­a­tion (a peri­od or excla­ma­tion point) may now be  moved to the head­line and sep­a­rat­ed by a dash; the result is longer headlines.

Before Ad Copy UpdateBefore Ad Copy Update
After Ad Copy UpdateAfter Ad Copy Update

This change is being made because Google believes it improves both user expe­ri­ence and adver­tis­er per­for­mance, as it allows users casi­no online to view rel­e­vant infor­ma­tion from adver­tis­ers more quick­ly and eas­i­ly.  It affects all adver­tis­ers whose ads appear in the top posi­tions on Google and have a descrip­tion line 1 that ends in punctuation.

In order to be eli­gi­ble for this copy mod­i­fi­ca­tion, you must be in the top posi­tions on Google. Your ad must also have a descrip­tion line 1 that ends with a peri­od or excla­ma­tion point. If you do not want your descrip­tion line 1 moved to the head­line, edit descrip­tion line 1 so that it does not end in a peri­od or excla­ma­tion point.

Have ques­tions about this lat­est change? Con­tact your Search Dis­cov­ery team for more information.