Last week we updated you on Google”s change to the display URL in ad copy.  Google contin­ues to make changes to ad copy this week – this time to descrip­tion line 1.

Google is chang­ing the place­ment of descrip­tion line 1 for certain ads that appear in the top posi­tions above the search results on Google.com.  Any descrip­tion line 1 that ends in punc­tu­a­tion (a period or excla­ma­tion point) may now be  moved to the head­line and sepa­rated by a dash; the result is longer head­lines.

Before Ad Copy UpdateBefore Ad Copy Update
After Ad Copy UpdateAfter Ad Copy Update

This change is being made because Google believes it improves both user expe­ri­ence and adver­tiser perfor­mance, as it allows users casino online to view rele­vant infor­ma­tion from adver­tis­ers more quickly and easily.  It affects all adver­tis­ers whose ads appear in the top posi­tions on Google and have a descrip­tion line 1 that ends in punc­tu­a­tion.

In order to be eligi­ble for this copy modi­fi­ca­tion, you must be in the top posi­tions on Google. Your ad must also have a descrip­tion line 1 that ends with a period or excla­ma­tion point. If you do not want your descrip­tion line 1 moved to the head­line, edit descrip­tion line 1 so that it does not end in a period or excla­ma­tion point.

Have ques­tions about this latest change? Contact your Search Discovery team for more infor­ma­tion.