New Conver­sion-aware Creative Rota­tion (CaCR)

On Wednes­day, Febru­ary 23, Google launched Conver­sion-aware Creative Rota­tion, which allows adver­tis­ers to opti­mize for conver­sions. Previ­ously, the only two options for ad rota­tion were “Opti­mize For Clicks” (ads that are expected to provide more clicks show more often) and “Rotate” (ads show more evenly). The new third option allows adver­tis­ers to show ads that are expected to provide more conver­sions more often.

To use the new option, you will need to have Conver­sion Track­ing enabled on your Google AdWords account, as the data gath­ered from it deter­mines which ad is most likely to receive conver­sions.  If there is not enough conver­sion data to make a deci­sion, Google will show the ad that is most likely to receive clicks.

*Hourly Conver­sion Stats Coming Soon! *

Soon you”ll be able to view conver­sion statis­tics by hour of day within the AdWords inter­face. To view this data, you”ll need to be using AdWords conver­sion track­ing. Hourly data will be avail­able within the Dimen­sions tab in the inter­face. Keep in mind conver­sions are attrib­uted to the time of click, which may vary from the actual time of conver­sion.

To learn more about CaCR and hourly conver­sion data, contact your Search Discovery team.