AdWords Call Only CreativeCall-Only Cre­ative Launch­ing for Mobile Google Dis­play Net­work

This week Google begins rolling out call-only cre­atives for the Mobile Google Dis­play Net­work, which ben­e­fits adver­tis­ers who want to focus sole­ly on dri­ving phone calls to their busi­ness via their mobile cam­paigns. This option applies to text ads and is roulette online avail­able when cre­at­ing a phone exten­sion in the cam­paign. The ads will appear on high end mobile devices.

In text ads, the click­able phone num­ber will appear below the ad. For mobile con­tent and apps, the ad will appear as an ani­mat­ed ban­ner text ad with a phone icon to click to call direct­ly from the ad. In both cas­es, the head­line in the ad will not be click­able.

For more infor­ma­tion on call-only cre­atives, con­tact your Search Dis­cov­ery team.