Call-Only Creative Launching for Mobile Google Display Network
This week Google begins rolling out call-only creatives for the Mobile Google Display Network, which benefits advertisers who want to focus solely on driving phone calls to their business via their mobile campaigns. This option applies to text ads and is roulette online available when creating a phone extension in the campaign. The ads will appear on high end mobile devices.
In text ads, the clickable phone number will appear below the ad. For mobile content and apps, the ad will appear as an animated banner text ad with a phone icon to click to call directly from the ad. In both cases, the headline in the ad will not be clickable.
For more information on call-only creatives, contact your Search Discovery team.