Late yester­day after­noon, the Search Discovery team discov­ered an inter­est­ing search result displayed when users search for “Jelly­fish” within Google. The second result shown to users is a link to www.jellyfish.com.

Jellyfish Google Search Results

If a user visits www.jellyfish.com, it 302 temporar­ily redi­rects to http://www.bing.com/search?q=jellyfish&form=MSDTR1 which is the results page for “jelly­fish” in the Bing search engine.

Jellyfish Search Results Bing

A few years ago, Microsoft acquired Jellyfish.com which was an online shop­ping website devel­oped around the concept of reverse auctions. It appears that this 302 redi­rect has allowed the Bing result to not only remain in Google’s index but also perform well for searches of “jelly­fish.”

It is very unlikely that this will remain one of the top search results in Google going forward. However, for the time being, Bing contin­ues to rank in the number two posi­tion for a keyword that receives an average of 90,500 searches monthly accord­ing to Google’s Keyword Planner.

Search Discovery announced this finding via Twitter to alert the SEO commu­nity about Google allow­ing this ques­tion­able redi­rect to show up at the top of search results. This discovery also received national SEO recog­ni­tion from Barry Schwartz of Search Engine Round­table.