Late yes­ter­day after­noon, the Search Dis­cov­ery team dis­cov­ered an inter­est­ing search result dis­played when users search for “Jel­ly­fish” with­in Google. The sec­ond result shown to users is a link to www.jellyfish.com.

Jellyfish Google Search Results

If a user vis­its www.jellyfish.com, it 302 tem­porar­i­ly redi­rects to http://www.bing.com/search?q=jellyfish&form=MSDTR1 which is the results page for “jel­ly­fish” in the Bing search engine.

Jellyfish Search Results Bing

A few years ago, Microsoft acquired Jellyfish.com which was an online shop­ping web­site devel­oped around the con­cept of reverse auc­tions. It appears that this 302 redi­rect has allowed the Bing result to not only remain in Google’s index but also per­form well for search­es of “jel­ly­fish.”

It is very unlike­ly that this will remain one of the top search results in Google going for­ward. How­ev­er, for the time being, Bing con­tin­ues to rank in the num­ber two posi­tion for a key­word that receives an aver­age of 90,500 search­es month­ly accord­ing to Google’s Key­word Planner.

Search Dis­cov­ery announced this find­ing via Twit­ter to alert the SEO com­mu­ni­ty about Google allow­ing this ques­tion­able redi­rect to show up at the top of search results. This dis­cov­ery also received nation­al SEO recog­ni­tion from Bar­ry Schwartz of Search Engine Round­table.