Late yesterday afternoon, the Search Discovery team discovered an interesting search result displayed when users search for “Jellyfish” within Google. The second result shown to users is a link to www.jellyfish.com.
If a user visits www.jellyfish.com, it 302 temporarily redirects to http://www.bing.com/search?q=jellyfish&form=MSDTR1 which is the results page for “jellyfish” in the Bing search engine.
A few years ago, Microsoft acquired Jellyfish.com which was an online shopping website developed around the concept of reverse auctions. It appears that this 302 redirect has allowed the Bing result to not only remain in Google’s index but also perform well for searches of “jellyfish.”
It is very unlikely that this will remain one of the top search results in Google going forward. However, for the time being, Bing continues to rank in the number two position for a keyword that receives an average of 90,500 searches monthly according to Google’s Keyword Planner.
Search Discovery announced this finding via Twitter to alert the SEO community about Google allowing this questionable redirect to show up at the top of search results. This discovery also received national SEO recognition from Barry Schwartz of Search Engine Roundtable.