There are a lot of great tools out there to deter­mine and ana­lyze the speed of your site. Google’s recent­ly launched has the poten­tial to cut through the infor­ma­tion over­load gen­er­al­ly asso­ci­at­ed with these types of tools. It aims to pro­vide a sim­ple analy­sis for Search Engine Opti­miza­tion and infor­ma­tion that will help improve your site’s per­for­mance.

Page Speed Online is easy to use even for the novice. Sim­ply enter a URL and let Google cal­cu­late the page speed score along with a list of sug­ges­tions for improve­ment. The best part? There is no need to install any soft­ware or brows­er plu­g­ins.

Google orga­nizes improve­ment sug­ges­tions as high, medi­um, and low pri­or­i­ty. High pri­or­i­ty items include sug­ges­tions that rep­re­sent the largest poten­tial per­for­mance increase with the least amount of devel­op­ment effort. Low­er pri­or­i­ty sug­ges­tions are solu­tions that would only bring about a min­i­mal increase in per­for­mance. Page Speed also pro­vides a help­ful “rules with­out sug­ges­tions” list, which lays out the per­for­mance prob­lems your site has already fixed. From min­i­miz­ing redi­rects to opti­miz­ing images, Page Speed will tell you the tech­ni­cal rea­sons behind why your site may not be per­form­ing at the lev­el you would like.

In addi­tion, Page Speed Online pro­vides the abil­i­ty to ana­lyze the per­for­mance of your mobile site, a first for any tool of this kind. Giv­en the expo­nen­tial growth of mobile web brows­ing, Google Page Speed is sure to be a go-to resource for mobile SEO analy­sis.

One of Google’s top pri­or­i­ties is to improve the over­all speed of the Inter­net. Thus, page load time is increas­ing­ly an impor­tant fac­tor in a site’s Google rank­ings. Google’s head of web­spam, Matt Cutts, recent­ly stat­ed that improv­ing page speed should be one of web mas­ters’ top pri­or­i­ties. In this way, it is cru­cial you rec­og­nize the poten­tial SEO improve­ments that may increase your site per­for­mance. Google’s Page Speed Online pro­vides a sim­pler way to do just that.