It used to be that all Google spon­sored list­ings were man­aged though AdWords.  In the past sev­er­al months, Google has expand­ed the scope of  spon­sored results to include Sell­er Rat­ings and now Google Tags.

For a flat month­ly fee of $25, busi­ness­es can enhance their list­ings that appear on Google.com and Google Maps with a yel­low tag that empha­sizes spe­cif­ic infor­ma­tion such as a coupon, video, web­site, menu, reser­va­tions, pho­tos, or a cus­tom mes­sage. Tags do not affect the rank­ing of the list­ings and the spon­sored area of the search result is clear­ly indicated.

If you query “cab­ins in pigeon forge,” you’ll see that one of the busi­ness list­ings has cre­at­ed a coupon tag to pro­mote a cur­rent offer:

Cabins Google Tag

Google has post­ed a short video about Google Tags implementation:

Google Maps con­tin­ues to take up prime real estate on more and more search results pages.  With Google Tags, you are able to draw atten­tion to your Local Busi­ness list­ing with­in the search engine results.  Please con­tact us to dis­cuss how to make the most of this lat­est media oppor­tu­ni­ty from Google.