It used to be that all Google sponsored listings were managed though AdWords. In the past several months, Google has expanded the scope of sponsored results to include Seller Ratings and now Google Tags.
For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings and the sponsored area of the search result is clearly indicated.
If you query “cabins in pigeon forge,” you’ll see that one of the business listings has created a coupon tag to promote a current offer:
Google has posted a short video about Google Tags implementation:
Google Maps continues to take up prime real estate on more and more search results pages. With Google Tags, you are able to draw attention to your Local Business listing within the search engine results. Please contact us to discuss how to make the most of this latest media opportunity from Google.