It used to be that all Google spon­sored list­ings were managed though AdWords.  In the past several months, Google has expanded the scope of  spon­sored results to include Seller Ratings and now Google Tags.

For a flat monthly fee of $25, busi­nesses can enhance their list­ings that appear on Google.com and Google Maps with a yellow tag that empha­sizes specific infor­ma­tion such as a coupon, video, website, menu, reser­va­tions, photos, or a custom message. Tags do not affect the ranking of the list­ings and the spon­sored area of the search result is clearly indi­cated.

If you query “cabins in pigeon forge,” you’ll see that one of the busi­ness list­ings has created a coupon tag to promote a current offer:

Cabins Google Tag

Google has posted a short video about Google Tags imple­men­ta­tion:

Google Maps contin­ues to take up prime real estate on more and more search results pages.  With Google Tags, you are able to draw atten­tion to your Local Busi­ness listing within the search engine results.  Please contact us to discuss how to make the most of this latest media oppor­tu­nity from Google.