by Car­oli­na Bel­trán, Dig­i­tal Media Super­vi­sor

I”ve got­ten so many inquiries this week about video adver­tis­ing. What”s going on? You want to pro­mote that Harlem Shake video you did. Am I right?

Today, we”ll talk about your options with Google/YouTube, but know there are oth­er video shar­ing web­sites out there offer­ing adver­tis­ing oppor­tu­ni­ties. Since YouTube is the #1 online video des­ti­na­tion, we”ll start with it.

To start adver­tis­ing your video, you”ll need to load it into your YouTube chan­nel first. Once that”s been done, you have four video adver­tis­ing options avail­able through Google AdWords (where video adver­tis­ing cam­paigns are cre­at­ed and man­aged). Col­lec­tive­ly, the four video ad options are called True­View – they”re a fam­i­ly of ad for­mats where you pay only when a view­er choos­es to watch your ad, not when an impres­sion is served. This enables folks to watch more ads they find inter­est­ing and few­er ads they find less so. With True­View, every­one wins: View­ers choose ads that are rel­e­vant to them and you reach peo­ple who are keen to hear your mes­sage.

So with­out fur­ther ado, here”s what you need to know about each True­View for­mat:

TrueView In-Stream Ads

  • In-stream ads play like a TV-style ad before, dur­ing or after anoth­er video from a YouTube part­ner.
  • View­ers see 5 sec­onds of your pro­mot­ed video and then can keep watch­ing or skip it.

- You pay if they watch for at least 30 seconds or to the end of the video (whichever is less).

TrueView In-Stream

TrueView In-Search Ads

  • Your video appears in a spe­cial pro­mot­ed sec­tion of the video search results pages on YouTube and Google video results.
  • You pay only when a view­er choos­es to watch your video.
  • Type a pop­u­lar search such as “smart phones” into the YouTube search box to see a sam­ple ad

TrueView In-Search

TrueView In-Slate Ads

  • In-slate ads show before YouTube part­ner videos that are 10 min­utes or longer.
  • View­ers choose to watch one of three ads (yours includ­ed) or see reg­u­lar com­mer­cial breaks dur­ing their video instead.

- You pay only when viewers choose to watch your video.

TrueView In-Slate

TrueView In-Display Ads

- Your ads appear along­side oth­er YouTube videos, or on web­sites on the Google Dis­play Net­work that match your tar­get audi­ence.
— You pay only when a view­er choos­es to watch your video.
— How your ad appears depends on the pub­lish­er – a YouTube “sug­gest­ed” video is shown in the pic­ture.

TrueView In-Display

 

Have a video you want to start pro­mot­ing? Con­tact me at carolina@searchdiscovery.com