Today, Adobe unveiled the inte­gra­tion of Satel­lite into the Adobe Market­ing Cloud. As stated by Senior Plat­form Product Manager Dave McNamee, the newly named Adobe Dynamic Tag Manage­ment (Adobe DTM) is now avail­able to all exist­ing Adobe Market­ing Cloud customers at no addi­tional cost.  Even more excit­ing, Adobe also stated that Adobe DTM would soon be freely avail­able to anyone in the world, as a stand-alone free tech­nol­ogy.

Partner with Search Discovery

Getting your hands on Adobe DTM for exist­ing customers will be as easy as logging in as it is now part of their market­ing cloud inter­face.  For non-Adobe customers, patience will be a virtue as we all wait and see when the public option is released. The second ques­tion for Adobe DTM customers will quickly be, “What are the best prac­tices and how do I lever­age such a power­ful solu­tion?” Well, the best option is right here at Search Discovery. As the creators of Satel­lite, no one in the world has more expe­ri­ence helping Fortune 500 brands lever­age the power­ful options within Adobe DTM than us. Why risk letting someone learn on your dime when Search Discovery has dedi­cated teams with expe­ri­ence installing hundreds of instances of Adobe DTM with amazing brands looking to increase the sophis­ti­ca­tion of all of their tech­nolo­gies from web analyt­ics tools to voice of customer to multi­vari­ate tools.  We will be working directly with customers and part­ner­ing with Adobe to satisfy the wave of Adobe DTM customers looking to improve their digital busi­nesses.

Undefeated Champion

While under the Satel­lite flag, the Adobe DTM tech­nol­ogy was unde­feated in compet­i­tive proofs of concept. Coined by us as a “Blind POC” our teams often distrib­uted branded blind­folds asking prospec­tive customers to ignore the sales hype and put Satel­lite into a head to head POC.  By asking prospects to install Satel­lite and any other set of TMS providers such as Bright­Tag, Ensighten, or Tealium in a head to head proof of concept, Satel­lite demon­strated its supe­rior tech­nol­ogy, over­com­ing the sales hype and misdi­rec­tion.  In order to level the playing field and make it a true Blind POC, prospec­tive TMS buyers were asked not to disclose to any TMS vendor what ques­tions or require­ments would be asked of them in the live demon­stra­tion. As we described it “That’s where the rubber hits the road.” Ask any TMS provider if they can do some­thing and the response is always yes. Ask them if the TMS is easy to use, fast and power­ful, you always get a resound­ing yes.  Ask a TMS provider to install a web analyt­ics tool in a complex real world scenario, that’s when the wheels start coming off. And that is why Satel­lite never lost a Blind POC, and why Adobe recog­nized Satel­lite as the market leader.

Because of the amazing service team at SDI and Satellite’s unmatched power and agility, compa­nies like AT&T, Johnson & Johnson, and Tick­et­mas­ter choose Satel­lite time after time. With the announce­ment of Adobe DTM not only being free, but also even­tu­ally being avail­able to non-Adobe Market­ing Cloud customers, never before has the deci­sion for deploy­ing tag manage­ment been so simple. As for the other TMS providers that are also free, Adobe DTM shat­ters the concept of what is possi­ble as the only enter­prise level TMS with a proven track record of handling the most advanced TMS require­ments.

Introducing Adobe DTM

Adobe Systems acquired Satel­lite TMS from Search Discovery in July 2013 to replace their exist­ing tag manage­ment product.  As a leader in the TMS space, Satel­lite was unpar­al­leled at installing not just the plethora of ever expand­ing 3rd party market­ing pixels that digital marketers need, but more impor­tantly, special­ized at installing and increas­ing the sophis­ti­ca­tion of the most impor­tant and complex measure­ment tech­nolo­gies of enter­prise marketers. With the only true web analyt­ics inte­gra­tion of any TMS provider, installing tools like Adobe Analyt­ics, Target, and Google Analyt­ics with Adobe DTM is a game chang­ing solu­tion for these mission crit­i­cal tech­nolo­gies.

As stated by Dave McNamee of Adobe, one of the most common chal­lenges in digital market­ing is getting tech­nolo­gies in place and making them action­able.  To solve this chal­lenge, Adobe announces Dynamic Tag Manage­ment, an excit­ing new capa­bil­ity of the Adobe Market­ing Cloud for manag­ing the tagging and data distri­b­u­tion of web prop­er­ties. Dynamic Tag Manage­ment makes deploy­ing and manag­ing digital market­ing services easier than ever and lets marketers focus on getting results from their digital prop­er­ties without worry­ing about code and deploy­ment processes.

Adobe DTM is better than other solu­tions on the market because it not only provides world class tag manage­ment func­tion­al­ity, but it also provides inno­v­a­tive tools for distrib­ut­ing data across all digital market­ing systems, inde­pen­dent of the Adobe Market­ing Cloud.  The next ques­tion every­one will be asking is what about neutral­ity? Will Adobe Dynamic Tag Manage­ment continue to support tools like Google Analyt­ics? YES. Not only is it going to retain the power­ful inte­gra­tions with tools such as Google Analyt­ics, but it will remain an open plat­form for installing any tech­nol­ogy a marketer needs to accom­plish their goals.

Dynamic Tag Manage­ment enables digital marketers to think about visitor inter­ac­tions and the results they want to achieve like no other tag manage­ment solu­tion on the market.  These inter­ac­tions are captured in power­ful rules that drive visitor expe­ri­ence and data collec­tion.  The events and condi­tions built natively into Dynamic Tag Manage­ment provide ulti­mate power and flex­i­bil­ity in deter­min­ing whether an action or set of actions should be taken.  The result is blaz­ingly fast imple­men­ta­tion of ultra-sophis­ti­cated digital market­ing work­flows, with no involve­ment from IT and no depen­dency on extra server calls.  It’s the best of all worlds.  To further enable digital marketers to deliver rele­vant and person­al­ized expe­ri­ences in real-time, Adobe is provid­ing Dynamic Tag Manage­ment as a compli­men­tary capa­bil­ity within the Adobe Market­ing Cloud, facil­i­tat­ing tag manage­ment and data distri­b­u­tion capa­bil­i­ties of all Market­ing Cloud solu­tions.

Contact us today to learn how to get your live demo of Adobe DTM and learn how Search Discovery’s services team with years of expe­ri­ence not only creat­ing but installing this solu­tion on world-class brands could change your digital busi­ness today.