Today, Adobe unveiled the inte­gra­tion of Satel­lite into the Adobe Mar­ket­ing Cloud. As stat­ed by Senior Plat­form Prod­uct Man­ag­er Dave McNamee, the new­ly named Adobe Dynam­ic Tag Man­age­ment (Adobe DTM) is now avail­able to all exist­ing Adobe Mar­ket­ing Cloud cus­tomers at no addi­tion­al cost.  Even more excit­ing, Adobe also stat­ed that Adobe DTM would soon be freely avail­able to any­one in the world, as a stand-alone free tech­nol­o­gy.

Partner with Search Discovery

Get­ting your hands on Adobe DTM for exist­ing cus­tomers will be as easy as log­ging in as it is now part of their mar­ket­ing cloud inter­face.  For non-Adobe cus­tomers, patience will be a virtue as we all wait and see when the pub­lic option is released. The sec­ond ques­tion for Adobe DTM cus­tomers will quick­ly be, “What are the best prac­tices and how do I lever­age such a pow­er­ful solu­tion?” Well, the best option is right here at Search Dis­cov­ery. As the cre­ators of Satel­lite, no one in the world has more expe­ri­ence help­ing For­tune 500 brands lever­age the pow­er­ful options with­in Adobe DTM than us. Why risk let­ting some­one learn on your dime when Search Dis­cov­ery has ded­i­cat­ed teams with expe­ri­ence installing hun­dreds of instances of Adobe DTM with amaz­ing brands look­ing to increase the sophis­ti­ca­tion of all of their tech­nolo­gies from web ana­lyt­ics tools to voice of cus­tomer to mul­ti­vari­ate tools.  We will be work­ing direct­ly with cus­tomers and part­ner­ing with Adobe to sat­is­fy the wave of Adobe DTM cus­tomers look­ing to improve their dig­i­tal busi­ness­es.

Undefeated Champion

While under the Satel­lite flag, the Adobe DTM tech­nol­o­gy was unde­feat­ed in com­pet­i­tive proofs of con­cept. Coined by us as a “Blind POC” our teams often dis­trib­uted brand­ed blind­folds ask­ing prospec­tive cus­tomers to ignore the sales hype and put Satel­lite into a head to head POC.  By ask­ing prospects to install Satel­lite and any oth­er set of TMS providers such as Bright­Tag, Ensight­en, or Teal­i­um in a head to head proof of con­cept, Satel­lite demon­strat­ed its supe­ri­or tech­nol­o­gy, over­com­ing the sales hype and mis­di­rec­tion.  In order to lev­el the play­ing field and make it a true Blind POC, prospec­tive TMS buy­ers were asked not to dis­close to any TMS ven­dor what ques­tions or require­ments would be asked of them in the live demon­stra­tion. As we described it “That’s where the rub­ber hits the road.” Ask any TMS provider if they can do some­thing and the response is always yes. Ask them if the TMS is easy to use, fast and pow­er­ful, you always get a resound­ing yes.  Ask a TMS provider to install a web ana­lyt­ics tool in a com­plex real world sce­nario, that’s when the wheels start com­ing off. And that is why Satel­lite nev­er lost a Blind POC, and why Adobe rec­og­nized Satel­lite as the mar­ket leader.

Because of the amaz­ing ser­vice team at SDI and Satellite’s unmatched pow­er and agili­ty, com­pa­nies like AT&T, John­son & John­son, and Tick­et­mas­ter choose Satel­lite time after time. With the announce­ment of Adobe DTM not only being free, but also even­tu­al­ly being avail­able to non-Adobe Mar­ket­ing Cloud cus­tomers, nev­er before has the deci­sion for deploy­ing tag man­age­ment been so sim­ple. As for the oth­er TMS providers that are also free, Adobe DTM shat­ters the con­cept of what is pos­si­ble as the only enter­prise lev­el TMS with a proven track record of han­dling the most advanced TMS require­ments.

Introducing Adobe DTM

Adobe Sys­tems acquired Satel­lite TMS from Search Dis­cov­ery in July 2013 to replace their exist­ing tag man­age­ment prod­uct.  As a leader in the TMS space, Satel­lite was unpar­al­leled at installing not just the pletho­ra of ever expand­ing 3rd par­ty mar­ket­ing pix­els that dig­i­tal mar­keters need, but more impor­tant­ly, spe­cial­ized at installing and increas­ing the sophis­ti­ca­tion of the most impor­tant and com­plex mea­sure­ment tech­nolo­gies of enter­prise mar­keters. With the only true web ana­lyt­ics inte­gra­tion of any TMS provider, installing tools like Adobe Ana­lyt­ics, Tar­get, and Google Ana­lyt­ics with Adobe DTM is a game chang­ing solu­tion for these mis­sion crit­i­cal tech­nolo­gies.

As stat­ed by Dave McNamee of Adobe, one of the most com­mon chal­lenges in dig­i­tal mar­ket­ing is get­ting tech­nolo­gies in place and mak­ing them action­able.  To solve this chal­lenge, Adobe announces Dynam­ic Tag Man­age­ment, an excit­ing new capa­bil­i­ty of the Adobe Mar­ket­ing Cloud for man­ag­ing the tag­ging and data dis­tri­b­u­tion of web prop­er­ties. Dynam­ic Tag Man­age­ment makes deploy­ing and man­ag­ing dig­i­tal mar­ket­ing ser­vices eas­i­er than ever and lets mar­keters focus on get­ting results from their dig­i­tal prop­er­ties with­out wor­ry­ing about code and deploy­ment process­es.

Adobe DTM is bet­ter than oth­er solu­tions on the mar­ket because it not only pro­vides world class tag man­age­ment func­tion­al­i­ty, but it also pro­vides inno­v­a­tive tools for dis­trib­ut­ing data across all dig­i­tal mar­ket­ing sys­tems, inde­pen­dent of the Adobe Mar­ket­ing Cloud.  The next ques­tion every­one will be ask­ing is what about neu­tral­i­ty? Will Adobe Dynam­ic Tag Man­age­ment con­tin­ue to sup­port tools like Google Ana­lyt­ics? YES. Not only is it going to retain the pow­er­ful inte­gra­tions with tools such as Google Ana­lyt­ics, but it will remain an open plat­form for installing any tech­nol­o­gy a mar­keter needs to accom­plish their goals.

Dynam­ic Tag Man­age­ment enables dig­i­tal mar­keters to think about vis­i­tor inter­ac­tions and the results they want to achieve like no oth­er tag man­age­ment solu­tion on the mar­ket.  These inter­ac­tions are cap­tured in pow­er­ful rules that dri­ve vis­i­tor expe­ri­ence and data col­lec­tion.  The events and con­di­tions built native­ly into Dynam­ic Tag Man­age­ment pro­vide ulti­mate pow­er and flex­i­bil­i­ty in deter­min­ing whether an action or set of actions should be tak­en.  The result is blaz­ing­ly fast imple­men­ta­tion of ultra-sophis­ti­cat­ed dig­i­tal mar­ket­ing work­flows, with no involve­ment from IT and no depen­den­cy on extra serv­er calls.  It’s the best of all worlds.  To fur­ther enable dig­i­tal mar­keters to deliv­er rel­e­vant and per­son­al­ized expe­ri­ences in real-time, Adobe is pro­vid­ing Dynam­ic Tag Man­age­ment as a com­pli­men­ta­ry capa­bil­i­ty with­in the Adobe Mar­ket­ing Cloud, facil­i­tat­ing tag man­age­ment and data dis­tri­b­u­tion capa­bil­i­ties of all Mar­ket­ing Cloud solu­tions.

Con­tact us today to learn how to get your live demo of Adobe DTM and learn how Search Discovery’s ser­vices team with years of expe­ri­ence not only cre­at­ing but installing this solu­tion on world-class brands could change your dig­i­tal busi­ness today.