In order to ensure users find your content, products, or services, your website language must match your consumer’s. If a user is looking for content on your site but can’t find it using their own vocabulary and understanding, they may quickly move on to another site.
Know your user
Understanding the role of information architecture on your site is an important part of creating a positive user experience. Information Architecture refers to how your site’s information comes together to form a navigable, searchable, logically-organized website. It is a practice meant to ensure that a user can easily comprehend the language and organization of the site and complete their workflow, which may span many pages and site sections depending on their needs.
The Search Discovery Client Performance team uses information architecture along with usability best practices to analyze whether your site content matches the needs of your users by identifying gaps between user interaction and goals. Better architecture leads to a stickier site and a stronger brand, deftly guiding users to mutually desired content and offering a great user experience.
Even though your site’s structure makes sense to your company’s developers or internal teams, customers may have difficulty navigating your site from their unique perspectives. We study your target audience to understand how they think about your company and products; through an extensive understanding the consumer, we are able to determine the best ways to label content and structure the site for easy navigation and as a bonus, optimal search engine crawl-ability.
Supporting the site experience
No site is too large or too small. We have experience conducting extensive information architecture analysis even on large, 100k page, sites. Regardless of size, we use a design and conversion-oriented approach to identify opportunities and explore new versions of your site experience with detailed explanations of improvements.
We utilize all of our core disciplines in constructing site design wireframes so you can see your site’s true potential. When analytics, usability, information architecture and an outrageous amount of web experience come together, conversion rates increase and suddenly your CFO is smiling a lot more.
Search Discovery provides the following services to ensure your information architecture meets both your and your audience’s needs: