airlock-blog

We are pleased to intro­duce Air­lock, a JavaScript util­i­ty to trans­late clas­sic Google Ana­lyt­ics tag­ging to the new Uni­ver­sal Ana­lyt­ics syn­tax.

Last month, Google announced the abil­i­ty to upgrade clas­sic Google Ana­lyt­ics pro­files to Uni­ver­sal Ana­lyt­ics. Upgrad­ing is a great idea because the new fea­tures and func­tion­al­i­ty of Uni­ver­sal Ana­lyt­ics are a must have for any data informed orga­ni­za­tion. Even­tu­al­ly all clas­sic GA pro­files that haven’t upgrad­ed to the new Uni­ver­sal Ana­lyt­ics plat­form will be auto-trans­ferred.

Commence Primary Ignition!

To assist with this tran­si­tion, Google has devel­oped a tool to help upgrade your pro­file. Once you have upgrad­ed your pro­file in Google Ana­lyt­ics, you will need to upgrade your site tag­ging to the new Uni­ver­sal Ana­lyt­ics tag­ging. This is the part of the process where Air­lock can pro­vide a huge sigh of relief.

The tag­ging between clas­sic GA (ga.js) and Uni­ver­sal (analytics.js) are not com­pat­i­ble with each oth­er. You can con­tin­ue to use the clas­sic tag­ging for now, but to take advan­tage of the ben­e­fits of Uni­ver­sal Ana­lyt­ics you need to replace the ga.js tag­ging with the analytics.js tag­ging. For any sites with cus­tomized event track­ing, ecom­merce, or cus­tom vari­ables this could mean a sig­nif­i­cant effort to mod­i­fy all the track­ing code on the site.

Under­tak­ing this re-tag­ging effort could be an invest­ment that many orga­ni­za­tions are not pre­pared to make. This is where Air­lock comes in. By sim­ply fol­low­ing the imple­men­ta­tion guide, orga­ni­za­tions can use Air­lock to trans­late all of their cur­rent clas­sic Google Ana­lyt­ics tag­ging into the new Uni­ver­sal Ana­lyt­ics syn­tax. Giv­ing the full abil­i­ty to enjoy the upgrade to Uni­ver­sal Ana­lyt­ics while putting any future tag­ging efforts on the appro­pri­ate time­line.

A Breath of Fresh Air

And to top it all off, our news today only gets bet­ter. To help as many com­pa­nies as pos­si­ble start to real­ize the ben­e­fits of Uni­ver­sal Ana­lyt­ics, Search Dis­cov­ery is giv­ing Air­lock away for free. Nat­u­ral­ly, if you have ques­tions about upgrad­ing or need a part­ner to assist you in the process our amaz­ing ana­lyt­ics con­sult­ing team is ready to help.

Down­load Air­lock or get imple­men­ta­tion instruc­tions.

Con­tact Search Discovery’s ana­lyt­ics con­sult­ing team.