by Car­oli­na Bel­trán, Dig­i­tal Media Super­vi­sor

Do you have a YouTube Chan­nel?

Yes? Good! I have some news.

No? Hmm. Well, now is the time! Here”s why:

Ear­ly last month, you may have noticed some of your favorite YouTube Chan­nels got a new look. Up until now, this update was only avail­able to a small num­ber of YouTube Chan­nels through a beta test. Start­ing March 7th, the chan­nel update is avail­able to every­one. The major dif­fer­ences between the old ver­sion and the new ver­sion are a name change (One Chan­nel), a chan­nel trail­er, and chan­nel art.

Chan­nel Trail­er

On your new *One Chan­nel, you can show a trail­er that will only appear to view­ers who aren’t already sub­scribed to your chan­nel. This is your chance to let vis­i­tors know what your Chan­nel is all about and tell them why they should sub­scribe.

Chan­nel Art

*Chan­nel art is how you can express the per­son­al­i­ty of your *One Chan­nel* wher­ev­er *it is seen, *whether on a mobile phone, a tablet, desk­top, or TV.*  **Get the*tem­plate and guide­lines on how to cre­ate.**

So why did YouTube mess with the per­fect­ly okay design of the chan­nel page?
The new changes are for you. With One Chan­nel you get:

  • More con­trol over what sub­scribers see:  You can now cus­tomize the “Chan­nels We Like” tab on your own chan­nel.
  • Sub­scribers are now only a click away from your chan­nel:  A guide bar will fol­low the user every­where: across the home page, watch pages, etc.
  • Chan­nel expe­ri­ences expand to all screen screens and plat­forms:  The chan­nel expe­ri­ence is opti­mized, scaled & sim­pli­fied for the user regard­less of what they are watch­ing on.

Still not total­ly con­vinced? Read this.

I”m sure I”ll be hear­ing from you soon!