Search Discovery’s John Sher­rod, Direc­tor of SEO, will be speak­ing at the Social Media Opti­miza­tion Con­fer­ence (SMOC) in San Fran­cis­co on May 23–24. He will be pre­sent­ing on a pan­el called “Rep­u­ta­tion Man­age­ment and Social Media: Strate­gic Moves for Han­dling a Flash Cri­sis”. SMOC is a two-day event ded­i­cat­ed to the lat­est social media opti­miza­tion research and method­ol­o­gy.

John has a BA in Social Psy­chol­o­gy and a strong inter­est in how Social Media not only influ­ences Search and Find­abil­i­ty but also cre­ates new chan­nels of com­mu­ni­ca­tion between brands and con­sumers. In address­ing the gap in Social com­mu­ni­ca­tion that has caught many busi­ness­es by sur­prise, John will deliv­er strate­gies to help com­pa­nies more effec­tive­ly engage the social com­mu­ni­ty and pro­tect their brand from cri­sis.