Search Discovery’s John Sherrod, Director of SEO, will be speaking at the Social Media Optimization Conference (SMOC) in San Francisco on May 23-24. He will be presenting on a panel called “Reputation Management and Social Media: Strategic Moves for Handling a Flash Crisis”. SMOC is a two-day event dedicated to the latest social media optimization research and methodology.

John has a BA in Social Psychology and a strong interest in how Social Media not only influences Search and Findability but also creates new channels of communication between brands and consumers. In addressing the gap in Social communication that has caught many businesses by surprise, John will deliver strategies to help companies more effectively engage the social community and protect their brand from crisis.